Brand Tone

Enthusiastic, Promotional, Customer-centric, Helpful, Value-driven, Accessible, Reliable, Trustworthy, Friendly, and Relatable.

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Quality and Durability
• •Convenience
• •Innovation and Solutions
• •Integrity and Trust

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Friendly," "Value-driven," "Enthusiastic," "Helpful"), and "words to avoid." Share this with everyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, problems, and aspirations. Use "you" and "your" more than "we" and "our." Instead of "We have great sofas," try "You'll love the comfort and style of our sofas."
• •Highlight Value & Solutions, Not Just Features: Explain *how* product features benefit the customer. Instead of "This sofa has a kiln-dried hardwood frame," say "Enjoy lasting durability and peace of mind with our kiln-dried hardwood frame sofa, built to withstand years of family life."
• •Be Consistent Across All Channels: Whether it's a TikTok caption, a website product description, or a Facebook ad, the core tone should feel familiar and aligned with the brand's values.
• •Use Relatable Language and Emojis (where appropriate, like social media): Keep the language clear, concise, and easy to understand. Emojis can add personality and visual appeal on platforms like Instagram and TikTok, aligning with the enthusiastic and friendly aspects of MaxiHome's tone. Use them strategically to enhance the message.

Social Perception

Generally perceived as a provider of affordable and good-quality furniture. Many customers appreciate the service and the value offered, especially during sales events. Seen as a reliable local option for furnishing homes, particularly for new homeowners (BTO). Recognized for bringing Malaysian prices to Singapore, making furniture more accessible. Growing presence with their new Experience Centre and active social media engagement.

Copy Examples

• •🤯 UNBEATABLE BTO DEALS! 🎉 Your dream home is closer than you think! Get factory-direct prices on sofas, beds & dining sets at MaxiHome's BTO Bonanza! Limited stock – don't miss out! #MaxiHomeSG #BTOdeals #SingaporeFurniture
• •Struggling with small spaces? 🤔 Our [Product Name, e.g., Smart Storage Bed] is your secret weapon! ✨ Maximize your room and keep things tidy. Let our friendly team help you design your perfect space! Visit our Ubi showroom! #MaxiHomeSolutions #SpaceSaving #SGHome
• •Furnish with confidence! 💪 For over [Number] years, MaxiHome has been Singapore's trusted choice for quality furniture at honest prices. With our own building & dedicated after-sales service, we're here for you, every step of the way. #YourHomePartner #MaxiHomeQuality
• •What's your biggest BTO furnishing challenge? 🤔 Drop your questions below! 👇 Our MaxiHome experts are here to help you create a home you'll love, without breaking the bank! #AskMaxiHome #SGreno #HomeSweetHome
• •Skip the Causeway jam! 🇲🇾🇸🇬 MaxiHome's Malaysia Frenzy Furniture Fair brings you DIRECT factory prices right here in Singapore! See it, touch it, love it – and save BIG! RSVP now for a FREE gift! 🎁 [Link] #MaxiHomeFair #DirectPrices #SGdeals