Brand Tone

Promotional and Value-Oriented, Friendly and Approachable, Customer-Centric and Service-Oriented, Enthusiastic and Upbeat

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Quality and Innovation
• •Integrity and Accountability
• •Relationship-Driven
• •Accessibility
• •Stability and Reliability

Best Practices

• •Always Emphasize Value and Affordability: Consistently highlight "factory-direct prices," "value-for-money," "deals," and "savings" without sounding cheap. Focus on the quality received for the price.
• •Maintain a Friendly, Approachable, and Helpful Voice: Use welcoming language. Address the customer directly ("you," "your home"). Offer assistance and solutions rather than just listing products.
• •Be Enthusiastic and Positive, Especially for Promotions: Use exclamation points appropriately, active voice, and words that convey excitement for sales, new arrivals, and events.
• •Focus on the "Dream Home" Solution: Connect furniture purchases to the larger goal of creating a comfortable, happy, and personalized living space. Highlight how Maxi Home helps achieve this.
• •Showcase Customer Stories and Experiences (When Possible): Incorporate testimonials or refer to customer satisfaction to build trust and social proof, reinforcing the service-oriented aspect of the brand. This aligns with their YouTube and TikTok content.

Social Perception

Positive for Value and Range, Good Customer Service (Generally), Reliable for Delivery & Installation, Seen as a Go-To for Deals, Trustworthy (Emerging)

Copy Examples

• •Headline: Your Dream Home Starts Here! Get Factory-Direct Prices at Maxi Home's Grand Sale! Body: Why pay more? At Maxi Home, we bring you stylish, quality furniture straight from the factory, saving you money without compromising on your vision. Visit our 20,000 sq ft showroom and discover everything you need, from comfy sofas to custom wardrobes. Let's build your happy place, together! #MaxiHomeSG #ValueFurniture #DreamHomeDeals
• •Headline: Malaysia Prices in Singapore? YES! Don't Miss the Maxi Home Frenzy Furniture Fair! Body: Get ready for incredible savings! Our much-loved Malaysia Frenzy Furniture Fair is BACK! Enjoy unbeatable deals on sofas, dining sets, mattresses, and more – right here in Singapore. RSVP now for exclusive free gifts! Quality furniture, amazing prices, and a friendly team ready to help. What are you waiting for? #MaxiHomeFair #SGFurnitureSale #UnbeatableValue
• •Headline: Customize Your Comfort! Design Your Perfect Sofa with Maxi Home. Body: Don't just buy a sofa, create YOUR sofa! At Maxi Home, choose your style, fabric, and configuration to perfectly fit your space and taste. Our expert team is here to guide you every step of the way. Quality craftsmanship and affordable prices guaranteed. Visit us today and let's bring your vision to life! #CustomFurnitureSG #SofaLove #MaxiHomeStyle
• •Headline: Feel the Quality, Love the Price! Experience Maxi Home. Body: Seeing is believing, and feeling is even better! Come down to our spacious Ubi showroom and experience the comfort and quality of Maxi Home furniture for yourself. From plush mattresses to sturdy dining tables, we offer the best value for your money. Our friendly staff are ready to assist you in finding the perfect pieces for your home. #MaxiHomeExperience #QualityFurniture #SingaporeHomes
• •Headline: ✨ Home Makeover Magic! ✨ Let Maxi Home Transform Your Space Affordably. Body: Ready for a fresh new look? Maxi Home makes dream makeovers a reality without breaking the bank! Discover our wide range of stylish furniture and let our team help you create a home you'll love. Check out our customer transformations and get inspired! #HomeTransformation #AffordableStyle #MaxiHomeJoy