Brand Tone

Authentic, Positive & Uplifting, Humble & Grateful, Proud (Hawaiian Heritage), Resilient & Determined, Engaging & Fan-Centric, Occasionally Humorous/Witty

Brand Values

• •Ohana (Family/Community)
• •Aloha Spirit
• •Blessed (Gratitude & Humility)
• •Hard Work & Dedication
• •Resilience
• •Authenticity
• •Respect

Best Practices

• •Embrace Key Phrases: Consistently use terms like "Blessed," "Blessed Era," "Aloha," "Ohana," and "Undeniable" where appropriate and authentic to the message. These are strongly tied to Max's brand identity.
• •Channel Max's Voice: Write copy that sounds like Max Holloway might actually say it – positive, humble, with occasional lightheartedness or motivational encouragement.
• •Highlight Hawaiian Roots: Subtly or overtly weave in references to Hawaii, island culture, and the "808" to reinforce authenticity and heritage.
• •Focus on Fan Connection: Address the audience directly, fostering a sense of community and acknowledging their support. Use inclusive language.
• •Tell a Story (Implicitly or Explicitly): Connect the merchandise to Max's journey, his values, and his achievements. Each item should feel like a piece of that story.

Social Perception

Respected Athlete, Genuine & Down-to-Earth, Inspirational Figure, Proud Hawaiian Ambassador, Fan Favorite

Copy Examples

• •Headline: Rep the Blessed Era. Wear Your Aloha. Body: Straight from the 808, designed for the fans who believe. Our latest collection embodies the spirit of Max Holloway – resilience, gratitude, and pure aloha. Get your official gear and be undeniable. #BlessedMMA #MaxHollowayStore
• •Headline: More Than Merch. It's a Mindset. Body: Fuel your fire with the official Max Holloway collection. Every piece is a reminder to stay humble, work hard, and fight for your dreams. Join the Ohana. #Blessed #Undeniable
• •Headline: Fresh Drops! The Official Holloway Gear is Here. Body: Level up your style with the newest arrivals at the Max Holloway Official Online Store. Premium quality, island vibes, and the heart of a champion in every stitch. Shop now and show your support! #ItsMaxHolloway #Hawaii
• •Headline: For the Blessed & The Bold. Body: Celebrate the journey. From Waianae to the world stage, Max Holloway has shown what it means to be truly blessed. This collection is for every fan who shares that warrior spirit and positive energy. #MaxHolloway #BlessedEra
• •Headline: Live Aloha. Fight With Heart. Body: Embrace the values that drive a champion. Our official Max Holloway apparel is crafted with the spirit of Aloha and the tenacity of "The Best Boxer in the UFC." Wear it proud. #TeamHolloway #ShopMaxHolloway