Brand Tone

energetic, tech-savvy, and aspirational

Brand Values

• •Innovation and Technology
• •Performance and Thrill
• •Practicality and Commuting
• •Quality and Durability
• •Eco-Consciousness

Best Practices

• •Balance Thrill with Practicality: Always weave together the excitement of the ride ("thrill," "power," "speed") with the real-world benefits ("commute," "reliable," "eco-friendly"). This dual approach appeals to both enthusiasts and practical buyers.
• •Lead with Powerful Verbs: Use active, high-energy verbs like "shred," "conquer," "unleash," and "glide" to create a sense of motion and excitement that mirrors the experience of riding.
• •Emphasize Innovation Simply: When mentioning technology (e.g., "V6.0 ESC," "forged trucks"), immediately translate it into a tangible benefit for the rider, such as "precision power control" or "unmatched stability at high speeds."
• •Maintain a Confident, Aspirational Tone: The copy should sound confident and forward-looking. Use language that inspires riders and positions the brand as a leader in design and performance.
• •Be Consistent Across All Channels: Ensure the energetic and tech-savvy tone is applied everywhere, from website headlines and product descriptions to social media captions and customer service emails, to build a cohesive and recognizable brand identity.

Social Perception

Mixed, but generally positive, perception from users praising innovative designs, smooth ride, and good range, often described as stable and suitable for beginners. However, significant criticism exists regarding customer service, product returns, and alleged review filtering, leading to distrust among some electric skateboarding community members.

Copy Examples

• •Unleash Your Adrenaline. The Maxfind FF AT shreds any path with 3000W of raw power. Your adventure starts now.
• •Turn your daily commute into the best part of your day. The Maxfind MAX5S offers a smooth, reliable, and eco-friendly ride. Where will you go? #Maxfind #ElectricSkateboard #UrbanMobility
• •Welcome to the future. The CYBER MAX features next-gen smart controls and a patented composite deck for a ride that’s as intelligent as it is thrilling.
• •Ride Smarter, Not Harder. Get up to $500 off during our Black Friday event, plus free, fast shipping and a 1-year warranty. The ultimate thrill is just a click away.
• •Sleek design meets powerful performance. That's the Maxfind promise. Tag a friend who needs to upgrade their commute! #Eskate #MaxfindCyber #RideElectric