Brand Tone

Empathetic, Educated, and Assuring

Brand Values

• •Scientific Efficacy
• •Ingredient Purity and Transparency
• •Customer-Centric Solutions
• •Ethical and Sustainable Practices
• •Freshness and Potency

Best Practices

• •Always connect the product back to the brand's origin story and purpose, leading with the 'why' and presenting products as thoughtful solutions.
• •Balance scientific terms with simple, reassuring language to maintain authority while remaining accessible to the audience.
• •Consistently use a vocabulary of trust with words like 'guarantee,' 'transparent,' 'safe,' 'proven,' and 'small-batch.'
• •Amplify customer voices by integrating powerful, benefit-oriented quotes from reviews directly into marketing copy.
• •Educate, don't just sell, by explaining the science behind ingredients or formulation choices to reinforce values and build trust.

Social Perception

MAXDAHLIA is perceived as highly effective and trustworthy, offering safe solutions for sensitive and acne-prone skin. The brand is seen as authentic and relatable due to its founder's personal story, and its commitment to small-batch production and potent ingredients contributes to a premium quality image.

Copy Examples

• •Tired of the cycle of breakouts and irritation? We’ve been there. That’s why we created skincare that works *with* your skin, not against it. Our CocoGlow Probiotic Milk Drops are formulated to calm, strengthen, and restore. This isn't just skincare; it's peace of mind in a bottle.
• •Clinically Clean. Visibly Transformed. Our Cell Active Ferulic C+E Serum combines potent, science-backed actives with nourishing botanicals to deliver a glow you can see and skin health you can feel. Experience the MAXDAHLIA difference. Fast results, no compromises.
• •Freshly Poured: A New Batch of Velvet Butter Is Ready. Your favorite small-batch body butter is back in stock. Potent, pure, and made just for you.
• •Sensitive & Acne-Prone Skin, Meet Your Solution. Formulated by someone who gets it. Backed by science. Loved by 97% of our customers. Shop with our 30-Day Glow Guarantee.
• •What 'Clinically Clean' REALLY means: NO pore-clogging ingredients YES science-backed actives NO harsh fragrances YES small-batch freshness. We're serious about what we put in our bottles—and what we leave out. #maxdahlia #clinicallyclean #acnesafeskincare #sciencemeetsnature