Brand Tone

inspirational, positive, and inclusive

Brand Values

• •Inspiration and Motivation: To positively impact people.
• •Creativity and Unique Design: Offering original designs that reflect culture and effectiveness.
• •Customer Pride: Enabling customers to be proud of their origin/identity through personalized products.
• •Service and Conscientiousness: Stated as reasons why people support them.
• •Customization and Personalization: A core offering, allowing customers to tailor products.

Best Practices

• •Align Stated Values with Action: The most critical step for Maxcorners is to ensure their operational reality (product quality, shipping, customer service) matches their inspirational and customer-centric messaging. No amount of well-crafted copy can overcome a fundamentally poor customer experience.
• •Prioritize Transparency: In all communications, from product descriptions (materials, origin, realistic mockups) to shipping times and return policies, be upfront and honest. This builds trust, which is currently very low.
• •Engage Actively and Empathetically on All Channels: If and when social media is developed, or in response to existing reviews, address concerns promptly, politely, and with a genuine desire to resolve issues. This demonstrates the "conscientiousness" they claim.
• •Showcase Authentic Customer Stories (once issues are resolved): Instead of generic "Happy Customers" pages, feature genuine testimonials with real people and their custom designs (with permission). This would lend credibility to their claims of inspiration and pride.
• •Maintain a Consistent Voice Across Platforms: Whether it's the website, email communication, or (future) social media, the tone should consistently reflect the positive, accommodating, and creative spirit they aim for, while also being professional and reliable, especially when addressing issues.

Social Perception

negative and skeptical

Copy Examples

• •Headline: Wear Your Story. Design Your Legacy. Body: At Maxcorners, we believe your apparel should be as unique as you are. From custom team names to designs that celebrate your heritage, craft a piece that speaks volumes. What will your Maxcorners design say?
• •Headline: More Than Just Apparel. It's a Statement. Body: Fuel your passions, showcase your pride, and inspire others. Maxcorners offers vibrant, customizable gear for every sport, every hobby, every corner of your life. Let's create something amazing together.
• •Headline: Your Vision, Our Craft. Limitless Personalization. Body: Got an idea? We'll bring it to life! Add your team logo, a personal motto, or a unique graphic. Our design team is ready to help you create the perfect custom apparel, absolutely free. Stand out with Maxcorners.
• •Headline: The Perfect Fit for Your Passion. Body: Whether you're hitting the golf course, the bowling alley, or the great outdoors, do it in style that's all your own. Maxcorners offers high-quality, personalized apparel to match your enthusiasm. Explore your niche. Express yourself.
• •Headline: Inspire On and Off the Field. Body: Our mission is to bring a little more inspiration into the world, one custom design at a time. Create apparel that motivates your team, celebrates your journey, or simply makes you smile. That's the Maxcorners spirit.