Brand Tone

Indulgent, Playful, Whimsical, Imaginative, Warm, Inviting, Passionate

Brand Values

• •Sensory Experience
• •Quality Ingredients
• •Creativity and Innovation
• •Customer Connection
• •Nostalgia and Romance

Best Practices

• •Embrace Whimsy and Imagination: Use evocative language that transports customers to a playful, chocolate-filled world. Think "chocolate dreams," "sweet escape," "wonder."
• •Focus on the Sensory Experience: Describe not just the taste, but the sights, smells, and even the feel of the chocolate and the atmosphere.
• •Maintain a Warm and Inviting Voice: Use friendly, approachable language. Make customers feel like they're being welcomed into a special chocolate community.
• •Highlight Uniqueness and Indulgence: Emphasize what makes Max Brenner different – the creative desserts, the iconic serveware, the overall indulgent experience.
• •Show Passion for Chocolate: Let the genuine love for chocolate shine through in every piece of copy. Share the "chocolate love story."

Social Perception

Destination for Chocolate Lovers, Fun and Celebratory Atmosphere, Unique and Memorable, Premium but Sometimes Overpriced, More Than Just a Chocolate Shop

Copy Examples

• •Escape into a world of pure chocolate imagination. Discover your next sweet obsession at Max Brenner.
• •It's more than chocolate, it's an experience. Cozy up with our signature Hug Mug and let the world melt away.
• •Unleash your inner chocoholic. Dive into decadent desserts and handcrafted treats designed to delight every sense.
• •Creating new chocolate memories, one extraordinary bite at a time. What will your Max Brenner story be?
• •Gift the ultimate chocolate fantasy. Our beautifully packaged creations are a chocoholic's dream come true.