Brand Tone

approachable, knowledgeable, and nurturing

Brand Values

• •Expertise and Experience
• •Natural and High-Quality Ingredients
• •Efficacy and Results
• •Customer-Centricity
• •Ethical Practices

Best Practices

• •Emphasize the Founder's Story: Continue to leverage the authentic story of the mother-daughter duo. This personal narrative is a strong differentiator and builds an emotional connection with the audience.
• •Balance Expertise with Approachability: Use clear, accessible language while highlighting the scientific and professional knowledge behind the products. Avoid overly technical jargon that might alienate customers.
• •Showcase Real Results: Feature authentic customer testimonials and before-and-after photos (with permission) to build credibility and trust.
• •Educate and Empower: Create content that educates the audience about skincare ingredients and routines, positioning the brand as a knowledgeable and helpful resource.
• •Maintain a Consistent Visual Identity: Ensure all visuals, from product photography to social media graphics, align with the brand's natural, clean, and nurturing aesthetic.

Social Perception

Max & Muffin is perceived as a trustworthy and effective skincare brand. Customers appreciate the visible results and the natural-based formulations. The story of the mother-daughter founders appears to resonate with consumers, adding a layer of authenticity and trust. The brand's focus on being 'real about what skin really needs' positions them as a transparent and honest player in the crowded skincare market.

Copy Examples

• •Experience the legacy of beautiful skin. Our mother-daughter promise, bottled for you.
• •Meet our Erase Clarifying Serum. Formulated with nature's finest to gently calm inflammation and reveal your clearest skin yet. Because we believe in solutions that are as kind as they are effective.
• •Ready for a reset? Our Pumpkin 100 Exfoliating Puree is your secret to a radiant glow. Made with love and the power of natural exfoliants. #MaxAndMuffin #NaturalSkincare #GlowUp
• •Your journey to healthier skin starts here. As a thank you for joining the Max & Muffin family, enjoy 10% off your first order. Let's reveal your natural radiance, together.
• •More than just a brand, we're a family tradition. With decades of hands-on experience, we pour our hearts and expertise into every bottle, so you can cherish your skin again.