Brand Tone

Professional and Established, with a secondary tone of Passionate and Family-Oriented, combining credibility with approachability.

Brand Values

• •Quality and Authenticity: Sourcing fine specialty foods from Europe with the best ingredients.
• •Customer Partnership: Committed to establishing great relationships, offering support beyond distribution.
• •Heritage and Experience: Leveraging decades of industry knowledge since 1982.
• •Reliability and Control: Managing the supply chain closely with direct import and full control.
• •Service Excellence: Providing top-notch sales, marketing, and distribution services as a value-adding partner.

Best Practices

• •Lead with Heritage and Trust: Always incorporate the "Since 1982" element or mention decades of experience to build credibility.
• •Balance Professionalism with Passion: Use professional language for B2B services, but passionate, evocative language for product descriptions.
• •Tell the Story Behind the Product: Narrate origins, traditional methods, and unique qualities of products.
• •Emphasize Partnership, Not Just Sales: Frame communication around helping clients grow, using words like "partner" and "marketing support".
• •Use "Quality" as a Tangible Metric: Prove quality with references to awards, specific production processes, or premium ingredients.

Social Perception

Primarily perceived as a reliable B2B supplier within the specialty food industry, valued for the quality and authenticity of European products. Positive local reputation through its physical deli, emphasizing freshness and unique imported goods. Seen as a purveyor of high-quality, distinguished foods due to award-winning products, with no negative perceptions found.

Copy Examples

• •Since 1982: Your Partner in Importing Authentic European Quality. Stock Your Shelves with Tradition and Taste.
• •From the pepper fields of Macedonia to your customers' tables. Our award-winning MAMA'S roasted pepper sauce is made with just four simple ingredients. Partner with us to bring this authentic taste to your store. #MaxsImports #EuropeanFood #SpecialtyFood
• •Subject: Elevate Your Menu with Authentic European Flavors. At Max's Imports, we've spent over 40 years sourcing the finest cheeses, meats, and specialty ingredients. Let us help you create an unforgettable dining experience with products that tell a story. Explore our catalog.
• •It started in 1982 with a simple mission: to share the rich, authentic flavors of Europe with American businesses. Today, Max's Imports is more than a distributor; we are a family-run enterprise built on lasting relationships and a passion for quality food.
• •Pure. Crisp. Carpathian. Introducing Perla Harghitei, the exclusive mineral water sourced directly from the mountains of Romania. Offer your health-conscious customers a taste of pristine nature. Available for wholesale distribution now.