Brand Tone

Empowering & Confident, Playful & Trendy, Friendly & Approachable, Inclusive & Celebratory

Brand Values

• •Empowerment
• •Individuality & Self-Expression
• •Femininity & Style
• •Quality & Curation
• •Community
• •Support & Representation

Best Practices

• •Embrace the "Goddess" Persona: Consistently use empowering language. Words like "goddess," "divine," "radiant," "empower," "unique," "bold," and "shine" should be woven into product descriptions, social media, and website copy. Remind customers of their inherent power and beauty.
• •Stay Playful & Current (with a Vintage Twist): Use a friendly, slightly informal, and enthusiastic tone. Incorporate relevant pop culture references (especially those related to the 70s-Y2K eras or Japanese street style) where appropriate. Use emojis to add personality on social media. Keep the language fresh and engaging, not stuffy.
• •Highlight Individuality & Uniqueness: Emphasize that the pieces are "handpicked," "vintage," and "one-of-a-kind." Use copy that encourages customers to express their unique style and stand out from the crowd. Avoid generic descriptions.
• •Be Visually Consistent: Ensure that the visual branding (photography style, colors, graphics) on the website and social media aligns with the "hipster," "feminine," "vintage," and "empowering" tone. The visuals should make customers feel inspired and excited.
• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and on-brand voice. Foster the #MAGIRLS community by asking questions, running polls, and sharing user-generated content (with permission). This reinforces the approachable and community-oriented values.

Social Perception

Positive Customer Experience, Stylish & Unique, Empowering & Fun, Trusted Source for Vintage

Copy Examples

• •Instagram Post (New Dress): "Unleash your inner 90s goddess 👑 This vintage floral dream just dropped, and it's screaming your name. Ready to turn heads? Shop the link in bio, #Magirls! ✨ #Mawoolisa #VintageDress #90sFashion #DressLikeAGoddess #UniqueVintage"
• •Website Banner (NewCollection): "Y2K called, it wants its cool back. 😉 Nope, we're keeping it! Our new Y2K vintage drop is LIVE. Get ready to serve looks that are all you. Shop Mawoolisa – Dress Like a Goddess."
• •Facebook Ad (General Awareness): "Tired of blending in? Mawoolisa curates handpicked vintage & handmade accessories for the woman who dares to be different. Find your power piece and dress like the goddess you are. Houston-based, shipping worldwide! #MawoolisaVintage #HipsterFashion #EmpowerYourStyle #VintageFinds"
• •TikTok Video Caption (Styling Tip): "No rules, just vibes ✨ How we’re styling this iconic 80s blazer. Remember, fashion is YOUR playground. What vintage era makes you feel like a total goddess? Let us know! 👇 #Mawoolisa #VintageStyling #80sFashion #OOTDInspo #DressLikeAGoddess #BeYou"
• •Email Subject Line (Sale): "Hey Goddess! Your Vintage Treasure Awaits (at a price you'll love!) 😉 Email Body Snippet: Ready to add some unique magic to your wardrobe? Our handpicked vintage gems are calling your name! For a limited time, snag that piece you've been eyeing... because every goddess deserves a treat."