Brand Tone

Curated, Boutique-Oriented, Helpful, Service-Oriented

Brand Values

• •Quality & Uniqueness: Sourcing from boutique stores and highlighting unique products.
• •Customer Convenience: Offering online shopping with delivery and clear return/refund policies.
• •Seasonality & Relevance: Focusing on seasonal products to meet timely needs for babies and kids.
• •Support for Small Businesses (Implied): By featuring products from your favorite boutique stores, there's an underlying value of supporting smaller, specialized retailers.

Best Practices

• •Highlight Boutique Origins: Consistently mention that products are sourced from boutique stores or local artisans to reinforce the values of uniqueness, quality, and support for smaller businesses.
• •Clearly communicate product benefits and policies.
• •Maintain a helpful and service-oriented approach in all communications.
• •Emphasize the seasonal and timely nature of the product offerings.
• •Ensure clear navigation, easy contact options, and transparent policies on the website.

Social Perception

Localized to its current customer base, presumably in Kuwait, given the currency and some brand mentions. The perception is tied to both Mawloud itself and the individual boutique stores they purchase from. Perceived as a provider of quality, unique, and seasonal products for babies and kids.

Copy Examples

• •Discover unique seasonal finds for your little ones from our curated collection of boutique stores.
• •Get 10% off your first order when you subscribe to Mawloud.com and explore our exclusive range of baby and kids' products.
• •Shop our handpicked selection of high-quality, functional products for mothers, designed with care by BabyMoon in Kuwait.
• •At Mawloud, we believe every little one deserves something extraordinary. Explore our seasonal collections now!
• •Support local artisans and boutique stores when you shop at Mawloud.com. Find unique and seasonal items for your babies and kids.