Brand Tone

Aspirational, vibrant, and eco-conscious, evoking a sense of perpetual vacation and stylish leisure. The tone is inviting, friendly, approachable yet premium, focusing on a lifestyle that is both fashionable and mindful of the environment.

Brand Values

• •Sustainability
• •Quality and Craftsmanship
• •Unique Design
• •Comfort
• •Exclusivity

Best Practices

• •Lead with Lifestyle: Focus on the experience and feeling the clothes provide—vacation, confidence, and fun—rather than just the product features.
• •Weave in Sustainability Naturally: Connect eco-friendly materials to a tangible benefit or a larger mission that customers can feel part of.
• •Use Vibrant, Evocative Language: Employ descriptive words that paint a picture of travel, leisure, and style (e.g., "vibrant", "sun-soaked", "breezy", "striking").
• •Create a Sense of Community: Use inclusive language like "the MAVRANS family" to foster a connection with customers, making them feel part of an exclusive group.
• •Highlight Scarcity and Exclusivity: Emphasize limited runs and unique prints to encourage immediate purchase and reinforce the brand's premium positioning.

Social Perception

MAVRANS is perceived as a stylish, modern brand for individuals who want to stand out, especially during vacations. Customers value its unique designs and the sustainable aspect of its clothing, associating its premium pricing with high-quality sustainable materials. The brand successfully projects an image that is both eco-friendly and fashion-forward.

Copy Examples

• •Wear the Weekend. Our new collection is here to turn every day into a getaway. Made from recycled materials, designed for unforgettable moments.
• •Sustainable by Nature. Stylish by Design. Dive into our latest swim collection, crafted from recycled ocean-bound plastics. Look good, feel good, do good.
• •Limited Edition Prints. Unlimited Compliments. Our latest drop features exclusive designs that won't be back. Grab your new favorite vacation shirt before it's gone forever.
• •From Miami, With Sunshine. Experience the vibrant energy of Miami in every piece. Our vacation wear is designed to be as bold and lively as you are.
• •The Art of Packing Light. Versatile, comfortable, and eye-catching. Our matching sets are all you need for your next adventure. Travel in style, sustainably.