Brand Tone

Elegant & Sophisticated, Modern & Contemporary, Approachable & Direct, Visually-Driven

Brand Values

• •Modesty & Elegance
• •Quality & Aesthetics
• •Contemporary Style
• •Customer Focus (implied)
• •Empowerment through Style (subtle)

Best Practices

• •Develop a Tone of Voice Guide: Briefly document the key characteristics of your brand's voice (e.g., elegant, modern, direct, confident). Provide examples of do's and don'ts.
• •Prioritize Visual-Led Storytelling: Since the brand is highly visual, ensure copy complements the images/videos. Let the visuals do most of the talking and use concise, impactful text to enhance the message.
• •Use Consistent Language and Terminology: Stick to preferred terms (e.g., "abaya," "dress," "modest wear") and maintain a consistent level of formality. Avoid slang or overly casual language if aiming for sophistication.
• •Focus on "Elegant Empowerment": Frame descriptions and captions to highlight how the clothing makes the wearer feel stylish, confident, and graceful, subtly linking modesty with modern empowerment.
• •Keep it Clear and Action-Oriented: Especially for sales-focused platforms like Instagram and the website, ensure calls to action are clear, prominent, and easy to follow (e.g., "Shop Now," "Discover the Collection," "DM to Inquire").

Social Perception

Positive (based on interactions), Desirable Products, Focus on Aesthetics, Aspirational

Copy Examples

• •Instagram Post (New Arrival): "Elegance redefined. Discover our latest abaya collection, crafted for the modern woman. ✨ DM us to order or tap the link in bio to shop. #MaviBoutique #ModestFashion #NewArrival"
• •TikTok Video Caption (Outfit in Motion): "Flowing into the week with grace. Our [Product Name] abaya moves with you. 💫 Shop this look now! #AbayaStyle #ElegantModesty #MaviAE"
• •Website Product Description Snippet: "Experience timeless sophistication with our [Product Name] abaya. Meticulously designed with [Specific Detail, e.g., intricate embroidery] and tailored from premium [Fabric Type], it offers both breathtaking style and comfort for any occasion."
• •Instagram Story (Limited Stock): "Beauty in every thread. Limited pieces available for our best-selling [Product Name] dress. Don't miss out! Swipe up to shop. 🛍️ #MaviFashion #LimitedEdition"
• •Promotional Email Headline: "Discover Your Signature Elegance: New Styles Added at Mavi Boutique." (Body focusing on visual showcase and direct links to products).