Brand Tone

Aspirational, personal, encouraging, feminine, community-focused, positive, and celebratory, utilizing emotional keywords such as "shine," "love," "emotion," and "light."

Brand Values

• •Community
• •Personal Expression and Elegance
• •Passion and Dream-Following
• •Quality and Accessibility

Best Practices

• •Maintain the "Mavine" Community Language: Consistently use the term "Mavine" when addressing your audience in social media captions, emails, and website copy. This reinforces the sense of community and brand loyalty.
• •Focus on Emotion and Aspiration: Use evocative and emotional keywords like "dream," "shine," "love," "light," and "emotion." Frame the jewelry not just by its physical attributes but by the feeling it inspires in the wearer.
• •Tell the Brand Story: Periodically weave the brand's origin story into your content. Reminding customers that Mavi Gioielli started as a personal dream adds a layer of authenticity and passion that resonates deeply.
• •Adopt a Positive and Encouraging Tone: All copy should be uplifting. Celebrate your customers' moments, encourage their self-expression, and position the brand as a positive force in their lives.
• •Create a Keyword Glossary: Develop a list of on-brand words (e.g., brillare, sogno, eleganza, comunità, luce) and off-brand words to ensure consistency across all writers and platforms. This will help maintain the brand's unique voice.

Social Perception

The brand is perceived positively, with customers expressing satisfaction and delight, praising the simple yet refined design, quality finish, and trustworthiness of the products. The brand owner is also seen as very kind and pleasant.

Copy Examples

• •Your daily dose of shine. ✨ Our pieces aren't just jewelry; they're a reminder of your own light. Shine on, Mavine. #MaviGioielli #EleganceEveryday
• •Love, Emotion, Light. Discover jewelry that reflects your soul and celebrates every special moment of your life.
• •For every moment, for every you. Our elegant and adjustable rings are designed to celebrate your unique story. Perfect for adding a touch of light to your daily gestures or marking a special occasion. Wear your dream.
• •Find Your Signature Sparkle. From minimalist elegance to brilliant statements, Mavi Gioielli is born from a dream to make you shine. Discover our stainless steel collection and join the Mavine community. Free shipping on orders over €39!
• •A gift for our Mavine... ✨ Inside, your new favorite piece awaits.