Brand Tone

Artisanal & Passionate, Informative & Transparent, Quality-Driven & Confident, Ethical & Principled, Approachable & Down-to-Earth

Brand Values

• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Purity & Simplicity
• •Family & Community
• •Integrity & Transparency
• •Innovation & Exploration

Best Practices

• •Emphasize the "Bean-to-Bar" Journey: Consistently tell the story of how the chocolate is made, from sourcing beans directly from farmers to the small-batch crafting process. This reinforces quality, ethics, and craftsmanship.
• •Highlight Ethical Sourcing and Fair Farmer Prices: Make this a prominent part of the narrative. It's a key differentiator and appeals to conscious consumers. Use phrases like "direct trade," "sustainable prices," and "partnering with farmers."
• •Focus on Purity and Quality of Ingredients: Stress the use of simple, organic ingredients (like organic cocoa beans and cane sugar) and what's *not* in the chocolate (e.g., "soy-free," "no artificial additives").
• •Share the Family Story and "Maverick" Spirit: Infuse copy with the passion of the Picton family and the independent, quality-driven ethos the "Maverick" name implies. This adds a personal, authentic touch.
• •Use Sensory and Descriptive Language: Describe the tasting notes, texture ("snap," "smoothness"), and aroma of the chocolate to engage customers and convey the premium experience. Let the quality shine through vivid descriptions.

Social Perception

Highly Regarded for Quality, Trusted for Ethical Practices, Seen as a Premium, Artisan Product, Local Gem, Knowledgeable & Passionate Makers

Copy Examples

• •Headline: Beyond the Bar: The Maverick Journey from Bean to Bliss. Body: We don't just make chocolate; we craft experiences. From ethically sourced cacao beans, hand-selected at origin, to the final snap of our award-winning bars, taste the passion in every piece. Discover the Maverick difference. Call to Action: Explore Our Bean-to-Bar Collections.
• •Headline: Pure Ingredients. Pure Chocolate. Pure Joy. Body: At Maverick, we believe true chocolate needs nothing more than the finest organic cacao and a touch of organic cane sugar. No soy, no unnecessary additives – just the rich, complex flavors nature intended. That’s chocolate made the Maverick way. Call to Action: Taste the Purity.
• •Headline: More Than Fair Trade. It's a Fair Partnership. Body: We journey to the source, building relationships with farmers and ensuring they receive prices that sustain their craft and communities. Because the best chocolate starts with respect for the bean and its growers. Call to Action: Learn About Our Ethical Sourcing.
• •Headline: The Maverick Family: Crafting Cincinnati's Finest Chocolate, One Small Batch at a Time. Body: What began as a family dream, inspired by a love for real chocolate, has become our life's work. Visit our Findlay Market home and watch the magic happen. We’re your neighbors, crafting award-winning chocolate with a maverick spirit. Call to Action: Visit Us & Taste the Difference.
• •Headline: Award-Winning Taste. Undeniably Maverick. Body: From the prestigious Good Food Awards to international accolades, our commitment to quality speaks for itself. But the real reward? The smile on your face with that first, unforgettable bite. Experience the chocolate that's setting a new standard. Call to Action: Shop Our Award Winners.