Brand Tone

Sophisticated, aspirational, exclusive, personable, and inviting.

Brand Values

• •Curation and Quality
• •Luxury and Exclusivity
• •Personal Style and Expression
• •Community and Social Responsibility
• •Sustainability

Best Practices

• •Maintain a Sophisticated Vocabulary: Use elegant and descriptive language that reflects the luxury positioning of the brand. Avoid overly casual slang or overly technical jargon.
• •Focus on "Curation" and "Discovery": Frame the product offerings not just as items for sale, but as a carefully selected collection waiting to be explored. Use words like "discover," "unveil," "explore," and "curated."
• •Emphasize Storytelling: Connect with the audience by weaving narratives around the products and the brand. Every piece has a story, and so does the MAVENRY customer.
• •Uphold a Consistent Visual Identity: Ensure that all accompanying visuals (photos, videos, graphics) align with the high-end, clean, and modern aesthetic of the brand.
• •Engage with Grace and Professionalism: When interacting with customers online, maintain a polite, helpful, and personable tone. Address inquiries and feedback with the same level of care and sophistication that the brand embodies.

Social Perception

Perceived as a premier, upscale shopping destination and a source of highly desirable international brands. It is seen as innovative, modern, and offers a unique, experience-oriented shopping journey, transforming the local fashion scene.

Copy Examples

• •Elegance is an attitude. Discover the new collection of timeless leather goods, where classic craftsmanship meets contemporary design. Each piece is a statement, waiting to become a part of your story. #MAVENRY #LuxuryFashion #TimelessDesign
• •Your style is your signature. At MAVENRY, we curate the world's most exceptional fashion so you can express yours. Explore our new arrivals and find the pieces that speak to you. Visit us at The Point or discover the collection online. #MAVENRYMalta #CuratedLuxury #PersonalStyle
• •The Art of Radiance. Unveil your glow with our curated selection of transformative skincare and iconic beauty essentials. Because true luxury is feeling confident in your own skin. #MAVENRYBeauty #LuxurySkincare #BeautyEssentials
• •An invitation to indulge. Our much-anticipated seasonal curation is here. Discover timeless pieces and contemporary classics at exceptional prices for a limited time. This is more than a sale; it's an opportunity to invest in your style. #MAVENRY #LuxurySale #InvestInStyle
• •Celebrating Maltese Creativity. MAVENRY is proud to be a platform for local talent, showcasing the visionary designs of Malta's own. Discover the art of fashion, right here at home. #MAVENRYLovesLocal #MalteseDesign #SupportLocal