Brand Tone

Personal & Relatable, Caring & Nurturing, Trustworthy & Authentic, Stylish & Modern

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Community
• •Aesthetic & Style
• •Personal Touch

Best Practices

• •Always Write from the Founder's Perspective: Use "I" and "we" (referring to the small team/family) to maintain the personal, authentic voice. Share small, relatable stories or insights about motherhood to reinforce the connection.
• •Lead with Emotion, Support with Function: Start copy with the feeling the product evokes (calm, joy, relief) and then follow up with the practical benefits (safe materials, easy to clean, durable).
• •Emphasize the "Handmade" and "Curated" Aspects: Consistently use words like "handmade," "hand-strung," "small batch," "personally selected," and "made in our studio" to differentiate from mass-market competitors.
• •Foster Community Through Language: Address your audience directly ("mamas," "little ones," "your family"). Ask questions in social media captions to encourage interaction and make followers feel seen and heard.
• •Maintain a Consistent Vocabulary: Use a consistent set of brand words across all platforms. For Mauties Mama, these include: little one, tiny hands, safe, soft, handmade, love, journey, mama, beautiful, practical, calm. This builds a strong and recognizable verbal identity.

Social Perception

A Go-To Small Business for Unique Baby Gifts, High-Quality and Safe, Trustworthy and Personable, Aesthetically Pleasing

Copy Examples

• •Softness for their tiny hands. ✨ I remember when Mauties was tiny, every texture had to be just right. That’s why I’m so careful in choosing the materials for our teething rings. They’re made from 100% safe, BPA-free silicone and natural beechwood, perfect for soothing sore gums. It’s a little piece of calm you can feel good about. Tap to shop for your little one. #MautiesMama #HandmadeWithLove #TeethingBaby
• •The Original Mauties Mama Pacifier Clip: Never lose a pacifier again. Designed from a mother’s experience, this is the original clip that started it all. Each bead is strung by hand in our studio, ensuring every detail is perfect. Made with durable, easy-to-clean silicone and a strong, baby-safe clip, it’s both a beautiful accessory and a parent’s lifesaver. Because practicality should always be beautiful.
• •A little note from my studio to your inbox…
• •Tired of mass-produced? Discover handmade baby essentials. As a mom, I know you want the best for your baby. At Mauties Mama, I personally create and curate beautiful, safe, and practical accessories that you won’t find in big box stores. From our studio to your home, with love. Shop The Collection
• •Our treat, for you and your little one! To say thank you for being such a wonderful community, we’re having a special weekend sale. It’s the perfect moment to grab that teething toy you’ve been eyeing or find the perfect gift for a mama-to-be. Thank you for letting us be a small part of your beautiful journey. #MautiesMamaCommunity #BabySale