Brand Tone

Loving & Caring, Premium & Quality-Focused, Cozy & Comforting, Aspirational & Stylish, Trustworthy & Practical

Brand Values

• •Love & Companionship: Central to the brand is the love for pets and the bond they share with their owners.
• •Quality & Craftsmanship: Commitment to well-made products, potentially handmade in the EU.
• •Comfort: Ensuring pets have comfortable and cozy items.
• •Sustainability: Mention of sustainable materials indicates a value for environmentally conscious production.
• •Style & Aesthetics: Products are designed to be visually appealing and fit into a modern home.
• •Pet Well-being: The core purpose is to enhance the lives and comfort of pets.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the tone (loving, premium, cozy), key messaging points, "do's and don'ts" for language, and specific vocabulary (e.g., using "companion" instead of just "pet," "haven" instead of "bed").
• •Emphasize Storytelling: Share the "why" behind the brand and products. Focus on the love for pets, the craftsmanship, and the joy the products bring, rather than just listing features. Use customer stories and testimonials.
• •Visual Consistency is Key: Ensure all imagery (website, social media, ads) aligns with the premium, cozy, and loving aesthetic. High-quality photography is crucial.
• •Engage Authentically: When responding to comments or messages, maintain the caring and helpful tone. Personalize interactions where possible. Show genuine appreciation for customers and their pets.
• •Train Your Team: Anyone involved in creating content or communicating with customers (marketing, customer service) should understand and be able to embody the brand's tone and values consistently. Regular refreshers can be helpful.

Social Perception

Based on social media, the perception appears to be positive. Customers and followers likely see the brand as providing high-quality, beautiful, and comfortable products for their beloved pets. The emphasis on "handmade" and "EU-made" likely resonates with an audience looking for alternatives to mass-produced items, perceiving higher quality and ethical production. The brand is likely perceived as a niche provider catering to discerning pet owners who are willing to invest more in their pets' comfort and in products that align with their home aesthetics.

Copy Examples

• •Product Ad (Dog Bed): More than just a bed, it's a haven. Spoil your best friend with the ultimate comfort of our 'Cloud Nine' orthopedic dog bed. Handcrafted with love in the EU from sustainable materials, because their dreams matter as much as yours. #FellouComfort #LuxuryForPaws
• •Instagram Post (Lifestyle): Lazy Sunday mornings, made perfect. ✨ Our super-soft 'Embrace' blanket isn't just for keeping them warm; it's for shared cuddles and unforgettable moments. What's your favorite way to bond with your furry companion? #FellinLoveByRiijk #PetLove #CozyMoments
• •Email Subject Line (New Collection): Introducing 'The Harmony Collection' 🐾 | Where Style Meets Wagging Tails
• •Website Banner (Sustainability Focus): Kind to Paws, Kind to Planet. Discover our range of sustainably sourced and ethically made essentials for your beloved companion. Fellou – for the love of pets and our world.
• •Facebook Ad (Horse Blanket): Equine elegance, redefined. Our new 'RegalRide' horse blankets offer superior warmth, breathable comfort, and a touch of Riijk sophistication for your noble steed. Ride in style, rest in luxury. #FellouEquestrian #RiijkDesign #HorseComfort