Brand Tone

Elegant, Artistic, and Confident

Brand Values

• •Craftsmanship & Quality
• •Heritage & Modernity
• •Elegance & Style
• •Femininity & Self-Expression
• •Accessibility (within luxury)
• •Sustainability (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your tone (e.g., Elegant, Artistic, Confident, Passionate), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. This ensures everyone writing for the brand is aligned.
• •Embrace Storytelling: Weave in the narrative of Parisian craftsmanship, the heritage of French accessory making, and the founder's vision. Connect emotionally by showing how the accessories empower self-expression.
• •Use Evocative and Sensory Language: Words like "sculptural," "sensuality," "metamorphosis," "allure," "exquisite," and "radiant" can convey the luxury and artistic nature of the products. Focus on how the pieces look and feel, and the confidence they inspire.
• •Maintain a Confident and Sophisticated Lexicon: Avoid overly casual slang or jargon. Opt for language that reflects the quality and artistry of the products. Reference Parisian chic and French savoir-faire where appropriate to reinforce brand identity.
• •Consistency Across All Channels: Ensure the defined tone is consistently applied across the website, social media captions (Instagram, Facebook, TikTok), email marketing, product descriptions, and any press communications. Regular audits of content can help maintain this consistency.

Social Perception

Luxurious and High Quality, Chic and Fashionable, Artisanal and Authentic, Innovative, Trusted

Copy Examples

• •Headline: Mauliébris Paris: Sculpt Your Signature. Body: More than an accessory, it's an affirmation. Handcrafted in the heart of France, each Mauliébris piece is an invitation to express the art of you. Discover the Parisian secret to effortless elegance. Call to Action: Explore The Collections.
• •Headline: The Alchemy of Acetate. The Soul of Paris. Body: Witness the transformation. Our artisans, guardians of a rich French heritage, shape premium Italian acetate into exquisite adornments. For hair that doesn't just shine, it speaks. Call to Action: Unveil Our Craftsmanship.
• •Headline: Your Hair: The Other Face of Your Head.™ Body: Let it tell your story. Mauliébris Paris offers the tools for metamorphosis – from subtle statements to bold declarations. Elevate your every day with a touch of Parisian allure. Call to Action: Find Your Metamorphosis.
• •Headline: Beyond the Trend. Beyond Expectation. Mauliébris. Body: We believe in the enduring power of exquisite design and meticulous creation. Our accessories are not fleeting fancies, but cherished companions in your journey of style and self-expression. Designed in Paris, destined for you. Call to Action: Invest in Timeless Elegance.
• •Headline: Parisian Elegance, Effortlessly Yours. Body: That certain *je ne sais quoi*? It's in the details. It's in the confidence of a perfectly placed clip, the sensual curve of a comb. Mauliébris Paris – for women who live life as their own masterpiece. Call to Action: Shop the Parisian Dream.