Brand Tone

Traditional & Heritage-Focused, Passionate & Proud, Authentic & Quality-Driven, Community-Oriented & Approachable, Sustainable & Responsible

Brand Values

• •Heritage
• •Quality
• •Authenticity
• •Sustainability
• •Community
• •Passion

Best Practices

• •Embrace Heritage Storytelling: Consistently weave elements of Mauldons' rich 200+ year history and its pioneering founder, Anna Maria Mauldon, into communications. This reinforces authenticity and tradition.
• •Highlight Quality and Provenance: Always emphasize the use of locally sourced ingredients, particularly the estate-grown barley, and traditional brewing methods. Use phrases like "Suffolk's finest," "traditionally crafted," "award-winning."
• •Maintain a Warm and Authentic Voice: Communicate with passion and pride, but in an approachable, genuine, and knowledgeable manner. Avoid overly corporate or overly trendy language. Think "friendly expert."
• •Showcase Sustainability Efforts: Regularly and clearly communicate the brewery's commitment to sustainability and its "green mission." This appeals to modern consumer values while aligning with the traditional value of working with the land.
• •Celebrate Your People and Community: Feature the dedicated team, especially long-serving members like the Head Brewer, and highlight connections to local pubs and the Suffolk community. This adds a personal and relatable touch.

Social Perception

Mauldons Brewery is perceived as a venerable and respected institution in the Suffolk brewing scene, with a strong reputation for traditional, quality ales. Customers and enthusiasts appreciate the brewery's long history and its commitment to maintaining traditional brewing styles. There's a positive perception of their connection to the local agricultural community through the Nedging Hall Estate and their "barley-to-bottle" philosophy. The emphasis on sustainability is likely to be increasingly valued by consumers. The head brewer, Steve Birch, is seen as a key figure embodying the brewery's dedication and expertise. They are viewed as a reliable producer of classic British ale styles, often highlighted by CAMRA and local press.

Copy Examples

• •Mauldons Brewery: Suffolk's Oldest Brews, Crafted with Passion Since 1795. Taste over two centuries of brewing heritage in every pint. From our farm-grown barley to your glass, experience the authentic flavour of Mauldons.
• •Meet Steve Birch: 40 Years, 25 Million Pints, One Legendary Brewer. Our Head Brewer Steve is the heart of Mauldons. His dedication ensures every Mauldons ale is a taste of true Suffolk tradition.
• •Sustainably Brewed, Traditionally Enjoyed. We're committed to a greener future, brewing our award-winning ales with locally sourced ingredients and a passion for the planet. It’s in our nature.
• •From Our Fields to Your Pint: The Mauldons Barley-to-Bottle Promise. We believe the best beer starts with the best ingredients. That’s why we grow our own barley on the Nedging Hall Estate, ensuring quality and sustainability from the ground up.
• •Celebrating Anna Maria Mauldon: A Legacy of Pioneering Spirit. In 1795, Anna Maria Mauldon dared to brew. Today, we honour her trailblazing spirit with every traditional ale we craft. Raise a glass to a true original.