Brand Tone

empowering, inclusive, kind, aspirational, chic, stylish, comfortable, playful and engaging.

Brand Values

• •Empowerment
• •Kindness
• •Community
• •Comfort & Style
• •Inclusivity
• •Giving Back
• •Sustainability
• •Quality & Timelessness

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., empowering, kind, chic), corresponding tone characteristics (e.g., uplifting, gentle, sophisticated), words to use, and words to avoid. This serves as a guide for all content creators.
• •Focus on "You" and "We": Address the customer directly using "you" to create a personal connection. Use "we" to foster a sense of community and shared values between the brand and its audience.
• •Tell Stories that Reflect Values: Share stories of empowerment, kindness, and community through customer features, behind-the-scenes content, or collaborations that align with Mauby's core principles.
• •Maintain Positivity and Inspiration: Even when addressing challenges, frame communication in an optimistic and empowering light. Focus on solutions, growth, and the positive impact the brand aims to make.
• •Ensure Consistency Across All Channels: Whether it's a website banner, an Instagram caption, a product description, or a customer service email, the tone should remain consistent and recognizable as Mauby Official. Regular audits of content can help maintain this consistency.

Social Perception

Mauby Official is perceived as a mission-driven brand focused on women's empowerment and kindness. It's seen as a brand created by women, for women, with an emphasis on comfortable and classic style.

Copy Examples

• •Headline: Embrace Your Story. Wear Your Strength. Body: At Mauby Official, we believe clothing is more than just fabric; it's a way to express your unique identity and the power within. Discover pieces designed to make you feel confident, comfortable, and undeniably you. #MyMauby #LiveKindly
• •Social Media Post (Image: Diverse group of women smiling and wearing Mauby apparel): Caption: United in style, rooted in kindness. Our community is built on empowering each other, every single day. Tag a woman who inspires you! ✨ #MaubyOfficial #WomenSupportingWomen #ComfortAndChic
• •Product Description (for a versatile dress): From busy mornings to relaxed evenings, the [Product Name] Dress moves with you. Crafted for comfort and designed with timeless elegance, it’s the perfect companion for every chapter of your life. Feel beautiful, feel empowered, feel Mauby.
• •Email Subject Line: A Little Kindness Goes A Long Way (And So Does This Jumpsuit!) Email Body Snippet: We're passionate about creating fashion that not only looks good but *feels* good – inside and out. Our latest collection is a celebration of comfort, style, and the quiet confidence that comes from being true to yourself. Plus, a portion of every purchase supports [mention non-profit initiative].
• •About Us Snippet: Mauby Official: Designed in Los Angeles, inspired by you. We're more than just an apparel brand; we're a movement dedicated to fostering kindness, celebrating individuality, and empowering women to live authentically. Join us on this journey.