Tono de Marca

authentic, passionate, and community-oriented. It is friendly and approachable, yet professional and knowledgeable. The language used on their website and in customer interactions is encouraging and inclusive, aiming to "share our surfing expertise so that anyone, novice or expert, can have the best possible surfing experience". This tone positions the shop as a trusted local guide rather than just a retailer.

Valores de Marca

• •Community
• •Expertise and Quality
• •Passion for Surfing
• •Customer-Centric Service
• •Accessibility

Mejores Prácticas

• •Stay Rooted in Community: Always speak as a part of the Matunuck surf community, not just a seller to it. Use "we" and "us" to foster a sense of shared passion and belonging. Mention local breaks, conditions, and shapers.
• •Balance Expertise with Inclusivity: Share your deep knowledge of surfing in a way that is accessible and encouraging to all, from first-timers to lifelong surfers. Avoid overly technical jargon without explanation.
• •Lead with Passion, Not Products: Frame your copy around the experience and joy of surfing first, and the product as the tool to achieve it. The focus should be on the "ride," the "session," and the "experience."
• •Maintain a Helpful and Friendly Tone: Every piece of communication, from an Instagram reply to a return policy, should reflect the helpful and friendly service your customers praise. Be approachable and solution-oriented.
• •Showcase, Don't Just Tell: Use authentic visuals of the local area, real customers (with permission), and your team. Let the vibrant spirit of Matunuck shine through in your content to visually reinforce your brand's identity and connection to the place.

Percepción Social

highly regarded by both the local community and visitors. It is perceived as a core part of the Matunuck surf scene and a must-visit destination for anyone interested in surfing in Rhode Island. Customers see it as more than just a store; it's a community hub run by passionate experts who are invested in their customers' surfing journey. The support for local shapers contributes to an image of a business that is authentic and invested in the local economy and culture. The brand is seen as a reliable source for high-quality products and trustworthy advice.

Ejemplos de Copy

• •Fresh glass from the local shapers just hit the racks. ✨ This new mid-length is begging for a ride on the next southeast swell. Whether you're a seasoned regular at the break or just finding your feet, we've got the board to make your session count. Swing by and let's talk about your next magic carpet. #MatunuckSurf #SupportLocalShapers #RhodeIslandSurf
• •Your Local Wave Awaits. From world-class boards to the warmest wetsuits, Matunuck Surf Shop has everything you need to own your next session. Gear up with us and feel the difference that passion and expertise make.
• •Make this summer unforgettable. Our friendly, certified instructors are ready to share the joy of surfing with your whole family. With private and group lessons available all week, there's no better time to catch your first wave. Book your Matunuck surf adventure today! #FamilyFun #SurfLessons #Matunuck
• •Don't let a little chill cut your session short. The new XCEL full suit is engineered for warmth, flexibility, and durability, keeping you in the water longer. We've tested it in the crisp New England waters, and it's our go-to for year-round surfing. Come feel the quality for yourself.
• •The Weekend Swell is Calling + Gear to Get You Ready