Brand Tone

Authentic, Passionate, and Professional

Brand Values

• •Celebration of Place
• •Quality and Craftsmanship
• •Personal Storytelling
• •Community Engagement

Best Practices

• •Always Tell the Story
• •Lead with Passion, Follow with Professionalism
• •Leverage the "Journalist's Eye"
• •Emphasize "Local" and "Authentic"
• •Create a Sense of Place

Social Perception

trusted, high-quality, and inspiring local brand

Copy Examples

• •I still remember the feeling. I only had seconds to capture this as the morning sun hit the cliffs in Riomaggiore. The water was almost glowing. For me, this print isn't just a picture of Italy; it's the memory of holding my breath, hoping the moment would last forever. Now it does. Bring the 'Riomaggiore Dip' home. Link in bio.
• •Just Launched: The Rottnest II Collection. Discover the island like never before—through my lens. A personal series celebrating the raw, sun-drenched beauty of Western Australia.
• •Searching for the perfect piece to complete your home? Perth journalist Matt Tinney brings his passion for photography to your walls. From the coasts of Italy to the shores of WA, each fine art print tells a story. Support a local artist and find a view you'll love forever. Shop the collections now.
• •A personal note from Matt + A new print I think you'll love.
• •The Dive - Limited Edition Print This photo is particularly special to me. Captured in Puglia, it symbolizes that leap of faith we all feel before trying something new. That kid, looking on in awe, is how I feel on my photographic journey. Printed locally in Perth on premium archival paper, this piece is a daily reminder to take the plunge. A portion of proceeds supports Pride WA.