Brand Tone

Helpful and Knowledgeable, Trustworthy and Reliable, Modern and Style-Conscious, Friendly and Approachable, Passionate, Engaging and Playful (on specific platforms)

Brand Values

• •Quality and Durability: Offering high-quality rugs designed to last, sometimes with certifications like OEKO-TEX®.
• •Customer Focus and Excellent Service: Striving for a seamless and positive customer journey, from browsing to post-purchase support, and actively seeking feedback.
• •Finnish Identity and Local Commitment: Pride in being a 100% Finnish-owned company that supports the Finnish economy and serves both local (Tampere region) and national customers.
• •Trendiness and Aesthetic Appeal: Curating a diverse collection that includes modern designs, timeless classics, and unique imported pieces (Mattokeidas Collection) to enhance home ambiance.
• •Comprehensive Selection and Customization: Aspiring to be a complete "rug oasis" offering a vast range of styles, materials, sizes, and custom-made solutions to meet diverse customer needs.
• •Responsibility: Showing commitment through offering products with eco-friendly certifications and partnering with suppliers who value sustainable practices.

Best Practices

• •Always Emphasize Helpfulness and Expertise: Frame copy to guide and inform the customer (e.g., "Need help choosing?", "Our experts recommend..."). Provide genuine advice and detailed information clearly.
• •Highlight Finnish Origin and Quality Sensibly: Weave in the "Avainlippu" pride and commitment to quality without overdoing it. Let it be a quiet assurance of reliability and good craftsmanship.
• •Speak the Language of Home and Comfort: Use warm, inviting language that evokes feelings of coziness, style, and personal expression (e.g., "create your sanctuary," "soften your steps," "add a touch of personality").
• •Maintain a Balance of Professionalism and Approachability: While expert, the tone should remain friendly and welcoming. Avoid overly technical jargon unless explained. Ensure calls to action are clear and encouraging.
• •Adapt to the Platform, but Keep Core Values Intact: While TikTok copy might be more playful and Instagram more aspirational, the underlying values of quality, style, and customer focus should always be evident. Ensure consistency in key messaging across all channels.

Social Perception

Mattokeidas.fi is generally perceived by the public as a reputable Finnish retailer specializing in a wide array of quality rugs. Customers value the brand for its extensive selection, the quality of its products, and its reliable service, including fast shipping. The physical store in Tampere adds a layer of trust and accessibility for local customers. The Avainlippu recognition strengthens its image as a dependable domestic business. While largely positive, some customers have experienced minor issues typical of e-commerce, such as delivery delays or slight variations in product appearance compared to online images. Overall, Mattokeidas is seen as a knowledgeable and customer-oriented source for home décor, particularly rugs.

Copy Examples

• •Discover Your Perfect Rug at Mattokeidas.fi – Finland's Trusted Oasis for Quality and Style. Explore thousands of designs, from timeless classics to the latest trends. Proudly Finnish, delivered to your door.
• •Wrap your space in warmth and timeless elegance with our [Rug Name] wool rug. Expertly crafted for lasting beauty and comfort, its natural fibers offer unparalleled softness and durability. A stylish foundation for any room, bringing quality and cozy atmosphere right where you need it.
• •Transform your living room into a cozy haven! ✨ Our new [Rug Collection Name] has just landed, featuring earthy tones and rich textures perfect for the season. Swipe to see how @[Influencer/Customer_Handle] styled theirs! Which one is your favorite? Let us know below! 👇 #Mattokeidas #FinnishDesign #InteriorInspo #NewArrivals #RugLove
• •✨ Fresh for Your Floors: New Arrivals + Expert Tips from Mattokeidas! (Body Snippet): Hello [Customer Name], find the perfect finishing touch for your home with our latest rug collections! Plus, get inspired with our new blog post: '5 Ways to Choose the Right Rug for Your Space.' As a valued subscriber, enjoy early access...
• •More than just a rug store, Mattokeidas is a passion project born from over a decade of experience in bringing beauty and comfort to Finnish homes. From our Tampere base to every corner of Finland, we're committed to offering you not just quality rugs, but a seamless, inspiring, and trustworthy shopping experience. Your home deserves an oasis.