Brand Tone

Artisanal, Educational, and Passionate

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Innovation
• •Empowerment & Education
• •Ethical Production

Best Practices

• •Lead with "Why": Always connect the product back to the core values. Don't just sell a bag; sell sustainability, craftsmanship, and the joy of creation.
• •Use Sensory Language: Describe the "feel" of the leather, the "quality" of the Italian hardware, and the "pride" of the finished piece to create a tangible sense of luxury and accomplishment.
• •Emphasize "You, the Maker": Address the customer directly. Use words like "you," "your own," and "create" to empower them and make them the hero of the brand story.
• •Highlight the Founder's Expertise: Mentioning Lee Mattocks, his background, and his innovative techniques adds authenticity and authority to the brand.
• •Be Transparent about Sourcing: Explicitly mention the sustainable and ethical sourcing of materials (recycled leather, LWG-rated tanneries, Italian hardware). This builds trust and justifies the premium nature of the brand.

Social Perception

The public perceives Mattocks as a high-end, ethical, and innovative craft brand. Customers admire the quality of materials, clever stitch-free designs, and clear instructions, feeling pride in creating professional-looking products. It is seen as a must-have for those interested in innovative design and ethical manufacturing, embodying sustainable, hands-on luxury.

Copy Examples

• •The bag you build yourself. Our stitch-free leather craft kits turn you into the designer, giving you everything you need to create a timeless accessory with your own hands. Experience the touch of sustainable, Italian-sourced leather. Feel the pride of the final product. This isn't just a bag; it's your story.
• •Beyond Fast Fashion. Beyond the Factory. This is Mattocks - Handmade in Nottingham. Discover our collection of handcrafted leather goods and innovative DIY kits, designed with passion and a commitment to sustainability.
• •Join our founder, Lee Mattocks, and unlock the art of leathercraft. In our upcoming workshop at Handmade Nottingham, you'll learn our signature factory-free techniques and leave with a beautiful, handcrafted leather saddle bag. Spaces are limited—book your spot and start your creative journey.
• •It started with a belief: that true style shouldn't come at the cost of the planet or the maker. We use leather that would otherwise go to waste and design systems that put the power of craft back into your hands. Every piece is a testament to sustainable innovation and timeless design.
• •Ready to Make Something Beautiful? New Craft Kits Inside.