Brand Tone

Authoritative, Artistic, and Appreciative

Brand Values

• •Excellence & Mastery
• •Hard Work & Dedication
• •Legacy & Heritage
• •Client Collaboration
• •Innovation

Best Practices

• •Lead with the Art: Always make the artwork—the tattoo or the print—the hero of the message. The copy should serve to explain or enhance the visual, not overshadow it.
• •Use Authoritative and Confident Language: Employ words that reflect expertise and mastery. Terms like "mastery," "precision," "intricate," "excellence," and "world-class" reinforce the brand's position as a leader in the field.
• •Incorporate the Value of Dedication: Weave the narrative of hard work and client commitment into your posts. Phrases like "a testament to dedication," "hours of focus," or "the client's commitment" elevate the perception of the work beyond a simple transaction.
• •Maintain a Tone of Gratitude: Every client-focused post should include a genuine expression of thanks. This reinforces the collaborative and appreciative aspect of the brand, making the high-end service feel more personal and respectful.
• •Keep it Professional and Focused: Avoid overly casual slang, emojis, or off-topic content. The communication should mirror the sophisticated, artistic, and premium nature of the work itself. The focus should remain on art, legacy, and craft.

Social Perception

Matt Jordan is perceived by the public and his clientele as a world-class tattoo artist at the pinnacle of his field, particularly in black and grey realism. He is seen as a dedicated and hardworking professional who is deeply passionate about his craft. Clients view him as a collaborative artist who respects their vision while bringing his own exceptional skill to the project. The experience he offers, especially at his private studio, is seen as an immersive 'Kiwi way of life' retreat, not just a tattoo session. His brand is associated with high-end, significant art pieces, attracting dedicated collectors willing to invest considerable time and resources.

Copy Examples

• •A journey of a thousand shadows. This full back piece was a testament to dedication, both from the client and to the craft. Weaving together themes of myth and mortality, every detail is a story. Honored to have been trusted with this vision. Done at Studio Takitimu. #MattJordanTattoo #BlackAndGreyRealism #TattooArt #NZTattoo
• •From skin to paper. The 'Meditations on Medusa' print is now available. This piece, which took over 40 hours to tattoo, is captured in this limited edition giclée print, preserving every intricate detail. Own a piece of the art that inspires the ink. Link in bio. #ArtPrint #TattooArt #MattJordanArt #FineArt
• •Bookings for the final quarter of 2025 are now open. I'm looking to take on a limited number of large-scale black and grey realism projects. I am particularly interested in mythological and classical sculpture themes. If you are ready to commit to a significant piece of art, please submit your inquiry through the website. Let's create something timeless. #TattooBooking #AucklandTattoo #RealismTattoo
• •Two studios, one vision: a relentless pursuit of artistic excellence. From my early days, inspired by my father, to winning awards on the world stage, the journey has been one of hard work and passion. Thank you to every client who has shared a piece of their story with me. The craft continues. #TattooArtist #Dedication #ArtisticJourney
• •(Video shows time-lapse of a tattoo session, close-ups on details) On-screen text: The Process. The Patience. The Piece. Caption: More than ink. It's a collaboration of trust and technique. This is what it takes to bring a masterpiece to life. #TattooProcess #ArtInMotion #BlackAndGreyTattoo #MattJordan