Brand Tone

Elegant & Timeless, Approachable & Modern, Quality-Focused, Value-Oriented, Confident & Graceful

Brand Values

• •Timeless Style over Fleeting Trends
• •Quality & Craftsmanship
• •Comfort
• •Customer Satisfaction
• •Filipino Pride
• •Accessibility

Best Practices

• •Emphasize "Timeless" and "Classic": Consistently use vocabulary that reinforces the brand's commitment to enduring style rather than fast fashion.
• •Maintain an Elegant yet Approachable Voice: Avoid overly casual slang but ensure the language is warm, inviting, and relatable to the modern Filipina.
• •Highlight Quality and Craftsmanship Details: Subtly weave in mentions of materials, design process, or durability to reinforce the value proposition.
• •Incorporate Filipino Pride Naturally: Where appropriate, mention its local heritage or how the designs cater to the Filipina lifestyle.
• •Focus on Confidence and Comfort: Connect the wearing of Matthews products with feelings of self-assurance, grace, and physical comfort.

Social Perception

Positive Overall, Reliable for Classics & Occasions, Good Value, Responsive (Implied)

Copy Examples

• •Headline (Website/Social Media): "Step into Timeless Elegance. Discover Matthews Philippines – classic style, crafted for the modern Filipina."
• •Instagram Post (New Collection): "Effortless sophistication, designed to last. ✨ Our new collection of [Product Type, e.g., leather loafers] offers the perfect blend of comfort and chic. Walk with confidence. #MatthewsPH #ModernClassic #FilipinoFashion #TimelessStyle"
• •Facebook Ad (Sale Promotion): "Your go-to pieces, now even more accessible! Enjoy [Discount Percentage] off on selected Matthews shoes & bags. Quality craftsmanship and timeless designs you'll cherish for years. Shop now, link in bio! 🇵🇭 #MatthewsSale #ProudlyFilipino #StyleForKeeps"
• •Product Description Snippet (Website): "Experience the Matthews difference: where exquisite craftsmanship meets everyday comfort. Our [Product Name] is thoughtfully designed to be your trusted companion, from busy workdays to special occasions. A classic investment for your capsule wardrobe."
• •TikTok Video Caption (Lifestyle): "Weekend vibes with my Matthews [Bag/Shoe Name]! 💖 Stylish, comfy, and always ready for any adventure. What’s your favorite Matthews piece? #MatthewsPhilippines #OOTDph #FashionPH #EverydayElegance"