Brand Tone

Contemplative, Serene, and Authentic

Brand Values

• •Connection to Nature
• •Emotional Resonance & Tranquility
• •Craftsmanship and Authenticity
• •Collector Experience

Best Practices

• •Use a Sensory and Emotive Vocabulary: Continue using words like "serene," "atmospheric," "tranquil," "stillness," and "ethereal" to describe the work. Focus on evoking the *feeling* of the landscape (the mist, the quiet, the light) rather than just its visual appearance.
• •Tell the Story Behind the Art: In social media posts and descriptions, briefly share the inspiration for a piece—a specific memory, a feeling, or the location. This reinforces the brand's authenticity and personal connection.
• •Maintain a Calm and Personal Voice: Whether writing an email, a caption, or a response to a comment, the tone should remain gentle, respectful, and approachable. Address customers and followers with warmth.
• •Emphasize the Collector's Experience: When describing the art, frame it in the context of how it will enhance the collector's life and space—by bringing peace, creating a focal point for reflection, or serving as a "window to the sea."
• •Consistency Across Platforms: Ensure the contemplative and authentic tone is consistent everywhere, from the formal artist statement on the website to a casual behind-the-scenes video on TikTok. This unity builds a strong, recognizable, and trustworthy brand identity.

Social Perception

The public perception of Matthew Jay Russell is overwhelmingly positive. He is seen as a talented and dedicated artist who successfully captures the beauty and tranquility of coastal landscapes. Collectors and clients describe his work as "magical" and a source of peace in their homes. They value his professionalism, communication, and the personal connection he fosters. In the art community, he is featured as an artist who has built a sustainable career through patience and organization, making him an inspirational figure for other emerging artists.

Copy Examples

• •There are mornings by the coast when the sea and sky become one. This is what I sought to capture in 'Horizon's Breath'—that quiet moment when the world feels both intimate and infinite. Hoping this piece brings a sense of calm to your day. Available now on the website.
• •Bring the tranquility of the New England shoreline into your home. Artist Matthew Jay Russell's atmospheric oil paintings are more than just art; they're a window to a moment of peace. Discover original works and limited edition prints that transform your space into a sanctuary. Shop the collection.
• •Based on the original oil painting, this limited edition giclée print captures the delicate interplay of light and shadow on the water. Each print is meticulously crafted to preserve the serene and ethereal quality of the original piece, making it a timeless addition to any collection. Perfect for those seeking to create a space for quiet reflection.
• •Hello [Name], This season, my travels took me back to the quiet coves of the Cape Cod shore. The result is a new collection of paintings inspired by the ebb and flow of the tides and the soft, ever-changing light. I invite you to explore these new pieces and find a moment of tranquility. View the collection here.
• •From a blank canvas to a finished memory. Every brushstroke is part of the journey to capture that feeling of peace you only find by the water. What does this piece make you feel? #oilpainting #seascapeart #artprocess #coastaldecor #artistsoftiktok #matthewjayrussell