Brand Tone

Youthful & Entrepreneurial, Family-Oriented & Authentic, Enthusiastic & Confident, Approachable & Engaging, Quality-Focused & Health-Conscious

Brand Values

• •Quality & Craftsmanship
• •Family & Legacy
• •Entrepreneurship & Hard Work
• •Customer Satisfaction & Connection
• •Authenticity & Transparency
• •Passion for Jerky

Best Practices

• •Always Tell the Story: Weave elements of Matthew's entrepreneurial journey and the family aspect into communications where appropriate. This is a unique differentiator.
• •Embrace Youthful Enthusiasm: Use vibrant, positive, and confident language. Words like "awesome," "delicious," "best," and exclamation points (used judiciously) can reflect this.
• •Highlight "Handcrafted" and "Quality": Consistently mention the small-batch, handcrafted nature and the quality of ingredients to reinforce the premium perception.
• •Be Approachable and Engage: Encourage interaction on social media. Respond to comments with the same friendly and enthusiastic tone seen in their existing content. Continue fun challenges.
• •Maintain Visual Consistency: Ensure that the imagery and videos used across platforms align with the brand's energetic, authentic, and quality-focused image, often featuring the founder or the product in appealing settings.

Social Perception

Inspiring & Admirable, High-Quality & Delicious Product, Family-Run Appeal, Engaging & Fun, Healthier Option, Value for Money, Trustworthy

Copy Examples

• •Headline: From Kidpreneur to Jerky King: Taste the Passion in Every Bag of Matt-Hat! Body: It started with a dream at 11 years old. Now, Matt-Hat Jerky is an award-winning, handcrafted sensation. Fuel your day with flavor that's 100% delicious and made with passion. #MattHatStory #Kidpreneur #WorldsBestJerky
• •Headline: Real Ingredients. Ridiculously Good Jerky. That's the Matt-Hat Promise. Body: We don't do shortcuts. Just premium beef, handcrafted in small batches, and bold flavors that'll make your tastebuds sing. No MSG, no nitrates, just pure, savory goodness. Try our [Flavor Name] today! #SmallBatchJerky #QualityIngredients #SnackGoals
• •Headline: Warning: May Cause Extreme Happiness (and a Little Heat!). Body: Our Slap Yo' Grandma Spicy isn't for the faint of heart, but it IS for the flavor adventurer! Think you can handle the heat? Join the #SlapYoGrandmaChallenge and show us what you're made of! #SpicyJerky #FoodChallenge #MattHatHeat
• •Headline: Family Recipe, Fresh Flavors. Meet Your New Favorite Snack. Body: Inspired by Grandpa's legacy and perfected by 11-year-old Matt, our jerky is a taste of tradition with a modern, award-winning twist. From our family to yours, enjoy the handcrafted difference. #FamilyBusiness #JerkyLove #ArtisanSnacks
• •Headline: Keto-Friendly Fuel That Actually Tastes AMAZING? Yes, It Exists! Body: Crush your cravings without the carbs! Our [Keto Flavor Name] jerky is packed with protein, zero sugar, and all the incredible Matt-Hat flavor you love. Snack smart, live fully. #KetoJerky #LowCarbSnack #HealthyButDelicious #DrBerryApproved