Brand Tone

Professional & Solution-Oriented, Reliable & Trustworthy, Customer-Focused & Accommodating

Brand Values

• •Quality & Durability
• •Bespoke Solutions & Customization
• •Service Excellence
• •Experience & Expertise
• •Safety & Security
• •Sustainability & Local Support
• •Innovation

Best Practices

• •Use testimonials and case studies to back up claims.
• •Showcase Bespoke Capabilities: Reinforce that solutions are 'custom-made,' 'tailored,' and designed for 'specific needs' to appeal to clients looking for non-standard options.
• •Maintain a Helpful and Approachable Undercurrent: While professional, ensure the language invites inquiries and positions the sales team as problem-solvers who are 'friendly and accommodating'.
• •Highlight the company's 35 years of experience and market leadership.
• •Emphasize commitment to sustainability and support for local businesses.

Social Perception

Customers perceive Screen Plus as providing high-quality, effective screen solutions. The installation teams are seen as prompt, efficient, tidy, and polite. Communication and responsiveness from the team are also positively highlighted. The products are considered unobtrusive and a long-term solution.

Copy Examples

• •Screen Plus: Your trusted partner for bespoke screen solutions since 1987.
• •Enhance safety and security with our custom-built screens, designed for your unique environment.
• •We provide end-to-end top-quality service, from design to installation.
• •Our commitment to sustainability ensures that our timber is sourced from reliable, sustainable sources.
• •Whatever the screen, whatever the environment, we make & supply them all.