Brand Tone

Artistic & Design-Centric, Playful & Witty, Confident & Unique, Sophisticated & Timeless

Brand Values

• •Originality & Unique Design
• •Quality & Craftsmanship
• •Artistic Expression & Creativity
• •Functionality
• •Intellectual Playfulness

Best Practices

• •Embrace Artistic Language: Use vocabulary that reflects art and design (e.g., "silhouette," "palette," "juxtaposition," "geometric," "symmetry," "aesthetic"). Refer to specific design influences like Art Deco, Bauhaus, or Memphis where appropriate.
• •Inject Playfulness and Wit: Don't be afraid of clever wordplay or a lighthearted approach, especially when highlighting the unique or quirky aspects of the designs. Keep it sophisticated yet fun.
• •Highlight Uniqueness Confidently: Emphasize what makes Matter Matters different. Use strong, assertive language when describing the originality and boldness of the products.
• •Focus on Enduring Style over Trends: Position the products as timeless pieces rather than fast fashion. Speak to their lasting appeal and quality craftsmanship.
• •Maintain Visual-Verbal Cohesion: Ensure the copy tone aligns with the brand's distinct visual identity—bold, colorful, and geometric. The words should feel like they belong with the images.

Social Perception

Distinctive and Recognizable, Artistic & High-Quality, Niche Appeal, Positive (though limited public data)

Copy Examples

• •Why blend in when your accessories can start the conversation? Discover the art of standing out. #MatterMatters #WearableArt
• •Geometry class is back in session. This time, it's on your shoulder. Bold lines, brilliant colors, timeless design. That's the Matter Matters equation. #BauhausInspired #StatementBag
• •Forget fleeting trends. Embrace design that endures. Our latest collection is a love letter to Art Deco, crafted for the modern muse. #TimelessDesign #MatterMattersStyle
• •Your daily essentials deserve a home as unique as you are. Function meets vibrant form in every Matter Matters piece. Carry joy. #DesignThatWorks #ColorYourLife
• •Inspired by the masters, designed for the individual. Matter Matters: where creativity is everything, and every detail matters. #MemphisDesign #UniqueAccessories