Brand Tone

Introspective & Authentic; Artistic & Passionate; Professional & Refined

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Emotional Connection
• •Transparency

Best Practices

• •Lead with the "Why": Always start with the inspiration, emotion, or story behind the artwork. Your audience connects with the purpose of your art, not just the product.
• •Use Sensory and Evocative Language: Describe the textures, colors, and feelings. Use words like "layers," "visceral," "ethereal," "tactile," and "luminous" to help your audience experience the art, even through a screen.
• •Maintain a First-Person Voice: Always write as "I" (Matteo). This reinforces the personal nature of the brand and builds a direct, authentic connection with the audience.
• •Emphasize Craftsmanship: Regularly mention the materials, the time invested, and the techniques used. This highlights the value and quality of the work and educates your audience on the skill involved.
• •Balance Artistry with a Clear Call-to-Action: While the tone should be artistic, the goal is often to sell art or grow an audience. End your posts with clear, yet gentle, calls-to-action like "Explore the collection," "Link in bio to purchase," or "Share your thoughts below."

Social Perception

The public perception of Matteo Studios is that of a skilled and dedicated fine artist. The audience sees the brand not as a faceless company, but as the personal and professional identity of Matteo. The perception is managed directly by the artist, resulting in a consistent and authentic image. Followers are likely art enthusiasts, fellow artists, and collectors who value originality and the story behind the art.

Copy Examples

• •Meet 'Whispers of the Forest.' This piece started with a memory of morning light filtering through the trees. I wanted to capture not just the sight, but the feeling of stillness and life coexisting. Layers of oil on canvas, each one a word in a silent conversation. Now available on matteostudios.art. #ArtByMatteo #OilPainting #ContemporaryArt #NatureInspired #ArtisticProcess
• •For me, art is a language of emotion. Each canvas is a space for introspection, a dialogue between memory and material. At Matteo Studios, I translate these internal landscapes into tangible works, inviting you to find a piece of your own story within them.
• •Hello [Name], This month, the studio has been filled with the scent of turpentine and the challenge of new ideas. I've been exploring the interplay between shadow and form, and I'm excited to share a short video of the process with you. It’s in these quiet moments of creation that the real magic happens. Click here to see the new 'Chiaroscuro' collection, born from this exploration. I hope it resonates with you. Warmly, Matteo
• •Watch 40 hours of painting 'Celestial Tide' unfold in under 3 minutes. This piece was a journey of patience, exploring the textures of the cosmos right here in my studio. If you're curious about the specific techniques or materials used, drop a question in the comments below! Don't forget to subscribe for more behind-the-scenes content. #ArtProcess #TimelapsePainting #StudioLife #MatteoStudios
• •Bring the soul of the studio into your home. For the first time, 'Midnight Bloom' is available as a limited edition, gallery-quality print. Each one is signed and numbered, capturing all the detail and passion of the original. Own a piece of the story. Shop now.