Brand Tone

Professional, Knowledgeable, Reassuring, and Supportive

Brand Values

• •Quality & Durability
• •Ease & Convenience
• •Practicality & Functionality
• •Customer Focus & Support
• •Innovation

Best Practices

• •Highlight Key Values Consistently: Regularly integrate terms related to durability, ease of installation, European quality, and practicality in product descriptions, social media posts, and ads.
• •Use a Reassuring Tone: Employ phrases like 'we're here to help,' or 'easy to follow guides' to build customer confidence.
• •Showcase Before & After Transformations: Visually demonstrate the impact of Matted.fr tiles on spaces like garages and workshops.
• •Emphasize Practical Benefits: Focus on how the tiles solve problems and improve functionality, such as resistance to chemicals or ease of maintenance.
• •Promote Customer Success: Share testimonials and installation stories to showcase customer satisfaction and build trust.

Social Perception

Perceived as a specialist in clip-on tiles (dalles clipsables), offering practical, stylish, and high-quality flooring solutions. Known for positive customer experiences regarding product quality, ease of installation, and transformative effect on spaces.

Copy Examples

• •Matted.fr: Your partner for practical, stylish flooring.
• •Our expert team is here to help you choose the perfect fit.
• •Transform your garage with our durable and easy-to-install clip-on tiles.
• •Experience the quality of European-made flooring solutions for your workshop or commercial space.
• •Quick, glueless installation: Get a modern and functional flooring solution in no time.