Brand Tone

professional, informative, and direct

Brand Values

• •Comprehensiveness
• •Quality and Functionality
• •Service and Expertise
• •Direct-to-Business Focus

Best Practices

• •Lead with the Solution: Always frame the product in terms of the problem it solves for a business (e.g., "Reduce slipping hazards," "Lower cleaning costs," "Enhance employee comfort").
• •Be Specific and Informative: Use clear, direct language. For a B2B audience, providing key details like material, size options, and ideal applications is more effective than using vague or overly creative marketing jargon.
• •Maintain a Professional Voice: All copy should be authoritative and expert. Avoid overly casual language, slang, or humor to maintain credibility as a serious commercial supplier.
• •Emphasize Variety and Expertise: Consistently use phrases like "Canada's largest variety," "complete solutions," and "specialty matting" to reinforce the core value proposition.
• •Use a Clear Call to Action: Every piece of copy should guide the potential customer on what to do next. Use direct calls to action such as "Request a Quote," "Browse Our Products," "Contact Us for a Consultation," or "Shop Now."

Social Perception

a reliable, no-frills B2B supplier that provides essential products efficiently

Copy Examples

• •Industrial & Commercial Mats | Mat Supply Inc. | Canada
• •Canada's Source for Commercial Matting Solutions. Quality, Durability, and the Largest Variety. Find the Right Mat for Your Business Today.
• •Improve workplace safety and productivity. Our anti-fatigue mats are engineered to reduce physical strain in standing environments, providing essential support for your team. Ideal for warehouses, assembly lines, and service counters.
• •First impressions matter. A high-quality entrance mat keeps your facility clean and safe while reinforcing your professional image. We provide durable and customizable options for every industry. #FacilityManagement #WorkplaceSafety #CommercialMatting
• •The Right Matting Solution for Your Facility | Mat Supply Inc.