Tono de Marca

Motivational, energetic, community-oriented, aspirational, inclusive, direct, and confident.

Valores de Marca

• •Performance and Quality
• •Style
• •Community
• •Active Lifestyle
• •Inspiration and Empowerment

Mejores Prácticas

• •Maintain a Motivational Tone: All copy should inspire and encourage customers, reinforcing the brand's commitment to an active lifestyle.
• •Highlight Quality and Durability: Consistently mention the high-quality, and when applicable, eco-friendly materials used in the products to build trust and justify the price point.
• •Use Action-Oriented Language: Employ strong verbs and an energetic vocabulary that reflects the dynamic nature of the activities the brand supports.
• •Foster a Sense of Community: Use inclusive language ("we," "our community," "join us") to make customers feel like they are part of the "Mats athletes" family.
• •Emphasize Versatility: Showcase how the apparel is suitable for a wide variety of activities, from CrossFit to running and skating, to appeal to a broader audience.

Percepción Social

A brand dedicated to the modern fitness enthusiast, with a strong emphasis on the "Athletic Lifestyle." Perceived as a blend of different fitness pursuits, with unique and bold designs.

Ejemplos de Copy

• •Conquer Your Workout. Our new collection is engineered to endure your toughest training sessions. Made with high-performance, eco-friendly materials, it's time to elevate your active life.
• •Style That Performs. Don't choose between style and function. Our latest designs are crafted to keep you looking good while you push your limits in the gym or on the street.
• •Join the Movement. Mats Clothing is more than just a brand; it's a community of athletes. Be part of a tribe that celebrates an active lifestyle in all its forms.
• •Built for the Bold. From the gym to the streets, our gear is designed for those who live life on the move. Embrace the daily grind with apparel that works as hard as you do.
• •Unleash Your Potential. Our mission is to empower your active journey. With our durable and stylish gear, you have everything you need to train harder and live fully.