Tono de Marca

Fashion-forward and Trendy, Confident and Expressive, Approachable and Engaging, Artisanal and Quality-Conscious, Effortlessly Cool and Chic

Valores de Marca

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Comfort and Practicality
• •Trend-Setting Design
• •Artisanal Details
• •Sustainability and Ethical Practices (emerging value)
• •Versatility

Mejores Prácticas

• •Embrace "Effortless Edge": Write copy that is confident, stylish, and cool without being arrogant or overly complicated. Use language that feels current and fashionable.
• •Highlight Individuality and Craftsmanship: Continuously weave in mentions of unique designs, artisanal touches, and quality materials. Frame products as tools for self-expression.
• •Keep it Authentic and Approachable: While fashion-forward, maintain a voice that is relatable and friendly, especially on social media. Encourage interaction and showcase real customer experiences.
• •Balance Trendiness with Timelessness: Communicate that while the styles are current, the quality and design have lasting appeal. Matisse shoes are investments in style, not just fleeting trends.
• •Infuse Ethical Messaging Naturally: When relevant (especially for Coconuts or specific initiatives), talk about sustainability, vegan options, and fair practices in a way that feels genuine and integrated into the brand's identity, rather than an afterthought.

Percepción Social

Stylish and On-Trend, Good Quality for the Price, Comfortable, Unique and Distinctive, Reliable, Growing Awareness of Ethical Aspects

Ejemplos de Copy

• •Step into your power. Our new collection is here to make statements and turn heads. Crafted with artisanal details and designed for the woman who walks her own path. Discover your next obsession. #MatisseFootwear #NewCollection #BootSeason #EffortlessEdge
• •From sunrise coffee runs to sunset cocktails, the [Sandal Name] sandal is your effortlessly chic companion. Designed in LA with comfort and style in every stitch. Where will you wear yours? #MatisseStyle #BeachToStreet #VersatileFashion #ArtisanMade
• •Consciously cool. Our Coconuts by Matisse line brings you the latest trends, entirely vegan and always stylish. Look good, feel good, do good. #CoconutsByMatisse #VeganFashion #SustainableStyle #TrendyAndEthical
• •We LOVE seeing how you style your Matisse! @[UserHandle] is rocking the [Shoe Name] with such confidence. Tag us in your #MatisseMoments to be featured! ✨ #MatisseMuse #CustomerLove #StyleInspiration #ModernWoman
• •Your closet called, it needs an upgrade. 😉 Refresh your look with [X]% off select Matisse styles. Trend-setting designs, quality craftsmanship, now at a price you can't resist. Limited time only! #MatisseSale #FootwearFashion #ShopTheLook #TreatYourself