Brand Tone

Thoughtful, artistic, and therapeutic, blending craftsmanship appreciation with a modern, mindful vocabulary, and an educational approach.

Brand Values

• •Wellness and Healing
• •Sustainability
• •Craftsmanship and Artistry
• •Transformation and Interchangeability
• •Challenging Perceptions of Preciousness

Best Practices

• •Always start with the intention behind the piece or collection, focusing on wellness, sustainability, or artistry.
• •Incorporate words like "ritual," "remedy," "talisman," "intuitive," "healing," and "self-care" to consistently reinforce the brand's wellness-focused mission.
• •Always mention that the pieces are handcrafted, using descriptive terms like "meticulously crafted," "artisan," "conceptual design," and "traditional techniques."
• •Clearly communicate the use of recycled and sustainable materials to build trust and appeal to the conscious consumer.
• •Maintain an artistic and elevated tone that is thoughtful, sophisticated, and poetic, avoiding overly casual slang or generic marketing phrases, reflecting an artist's studio rather than just a retail store.

Social Perception

Highly artistic and innovative, operating at the intersection of contemporary art, sustainability, and wellness. Matilde Mozzanega is perceived as a skilled designer and thought leader, recognized for credibility through awards and features. The brand appeals to discerning individuals who value story, ethical origins, and intention. The connection to mental health and self-care is seen as modern and relevant.

Copy Examples

• •Your daily ritual of self-care, beautifully embodied. Our Chromo-Dope collection allows you to choose your color, set your intention, and wear your wellness. Each interchangeable gem is a small reminder to check in with yourself. Which hue speaks to you today? #ModernTalisman #WearableWellness #MatildeMozzanega
• •Beauty that is kind to the earth. We meticulously craft each piece from recycled precious metals and ethically sourced gems, giving new life to materials. Adorn yourself with jewellery that aligns with your values. #SustainableLuxury #EthicalJewellery #Handcrafted
• •A symbol of self-love, handcrafted to be close to yours. The Pepita Heart Pendant is more than an adornment; it's a personal remedy and a delicate reminder of your own strength and capacity for healing. Made with recycled 14ct gold, its gentle form is a testament to the beauty of thoughtful design.
• •Subject: Where artistry meets healing. Introducing our latest collection, a new chapter in our exploration of jewellery as a source of wellness. Discover designs that fuse modern, clinical aesthetics with the timeless tradition of healing talismans, each piece handcrafted to nurture your wellbeing. Explore the collection and find your personal totem. #JewelleryAsSelfCare
• •We believe in the power of contemporary jewellery to do more than just adorn. It can be a tool for personal growth, a spark for conversation around mental health, and a testament to sustainable practices. At Matilde Mozzanega Jewellery, we are committed to pushing the boundaries of the craft, creating pieces that carry deep meaning and challenge conventional notions of value. #ContemporaryJewellery #Sustainability #BrandValues #MentalWellness