Brand Tone

Professional & Expert, Minimalist & Modern, Quality-Driven

Brand Values

• •Quality
• •Design
• •Simplicity
• •Exclusivity

Best Practices

• •Lead with Quality and Design: Always start with the core values. Use words like "premium," "curated," "designer," "high-quality," and "engineered" to reinforce the brand's positioning.
• •Maintain a Professional, Clean Voice: Avoid slang, excessive exclamation points, or an overly casual tone. Keep sentences clear, concise, and elegant. The voice should be as clean as the designs you sell.
• •Focus on "The Why" (Aspiration): Don't just sell a faucet; sell a "sanctuary," an "experience," or a "statement." Connect the products to the aspirational goal of achieving a beautiful, modern home.
• •Use Specific, Evocative Language: Instead of "nice sink," use "elegant ceramic vessel sink." Instead of "strong tiles," use "durable Italian porcelain." Specificity builds trust and conveys expertise.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the website must be matched by the copy. Use ample white space, clear headings, and a simple, elegant font to ensure that the text complements the visual identity of the brand.

Social Perception

Due to the lack of reviews and social media presence, the public perception of Matherials AS is largely undefined. The perception is currently shaped entirely by the brand's self-presentation on its website. The intended perception is that of a premium, reliable, and design-focused supplier for modern bathroom renovations.

Copy Examples

• •Scandinavian Design. Enduring Quality. Transform your bathroom into a sanctuary of style and tranquility. Explore our curated collection of premium tiles, fixtures, and furniture designed to last.
• •The Definition of Modern Elegance. Experience minimalist design with our matte black single-lever basin mixer. Engineered for precision and crafted for a striking finish, it offers both flawless functionality and a bold aesthetic statement for the contemporary bathroom.
• •Matherials AS | Premium Bathroom Fixtures. High-end tiles, designer faucets, and minimalist bathroom furniture. Quality materials for your modern home. Shop online.
• •We Believe in Quality by Design. Matherials AS was founded on a simple principle: to provide homeowners and professionals with a meticulously selected range of bathroom materials that do not compromise on quality or aesthetics. We are your partners in creating spaces that are both beautiful and functional.
• •Simplicity is the ultimate sophistication. Our latest collection of Italian porcelain tiles provides the perfect canvas for your minimalist bathroom design. Tap to explore the textures and tones. #MatherialsNO #ScandinavianDesign #BathroomInspo #MinimalistHome #InteriorDesign