Brand Tone

Authoritative & Trustworthy, Protective & Caring, Problem/Solution Oriented, Direct & Informative, Community-Focused (implied)

Brand Values

• •Safety & Health
• •Effectiveness & Efficacy
• •Quality & Innovation
• •Protection (for people and gear)
• •Reliability & Trust

Best Practices

• •Prioritize Safety and Efficacy in Messaging: Always lead with the protective and health benefits. Use terms like "patented," "EPA-registered," "kills 99.9% of germs," and "skin-safe" consistently to reinforce authority and trustworthiness.
• •Speak Directly to Your Audience's Needs: Tailor messaging to specific groups (athletes, coaches, facility managers, medical professionals) by addressing their unique hygiene challenges and how Matguard solves them. Use language that resonates with their environment (e.g., "locker room hygiene," "equipment cross-contamination," "patient safety").
• •Maintain a Professional and Informative Voice: While friendly, the core tone should remain professional and focused on providing clear, factual information about product benefits, ingredients, and proper usage. Avoid overly casual or slang language.
• •Visually Reinforce Trust and Cleanliness: Ensure all visual branding (website, social media, packaging) reflects cleanliness, professionalism, and a scientific/health-oriented approach. Use imagery of athletes in clean environments, product application, and clear labeling.
• •Be Consistent Across All Channels: Whether it's a website product description, a social media post, a YouTube tutorial, or customer service interaction, the core messages of safety, effectiveness, and trust must be uniform. Create a simple brand style guide for reference.

Social Perception

Positive among target users (athletes, athletic trainers, and facility managers) who prioritize hygiene, seen as effective, specialized problem solver in sports and facility hygiene.

Copy Examples

• •Headline: Protect Your Team. Preserve Your Gear. Trust Matguard. Body: Don't let germs sideline your athletes. Matguard's EPA-registered, bleach-free disinfectants kill 99.9% of bacteria like MRSA and Staph, while being safe on skin and equipment. Play harder, breathe easier.
• •Headline: Beyond Clean: The Matguard Standard for Athlete Safety. Body: Sweat, shared equipment, close contact – the perfect storm for infection. Matguard offers patented, hospital-grade protection specifically formulated for the demands of athletes. From mats to helmets, ensure a safer environment.
• •Headline: Skin-Safe. Equipment-Safe. Pathogen-Tough. Body: Why choose between effective disinfection and the integrity of your gear or skin? Matguard's 70% alcohol-based formulas (and non-alcohol options) are tough on germs but gentle where it counts. Trusted by pros, ready for you.
• •Headline: The Invisible Opponent? Germs. Your Best Defense? Matguard. Body: In sports, the fight isn't just on the field. Matguard provides powerful, proven solutions to combat skin infections and cross-contamination in locker rooms, gyms, and on the go. Keep your focus on the game, not the germs.
• •Headline: From First Responders to the Final Whistle: Matguard Protects. Body: Demanding environments require dependable hygiene. Matguard’s range of body wipes and surface disinfectants are trusted by those on the front lines and athletes at every level. Experience the confidence of a truly clean space.