Brand Tone

Passionate & Artistic, Quality-Conscious & Craft-Oriented, Accessible & Friendly, Innovative

Brand Values

• •Artistic Accessibility
• •Craftsmanship & Quality
• •Materiality & Sensory Experience
• •Customer Focus
• •Innovation

Best Practices

• •Emphasize Sensory Language: Use words that evoke touch, texture, and depth (e.g., "tactile," "embossed," "materiality," "feel," "experience") to reflect the core of the "Materico" brand.
• •Highlight "Made in Italy" & Craftsmanship: Consistently mention the Italian origin and the artisanal, made-to-order nature of the products to reinforce quality and exclusivity.
• •Balance Artistry with Accessibility: While discussing the artistic merit and innovative techniques, ensure the language remains inviting and understandable, avoiding overly academic or elitist jargon. The goal is to make art approachable.
• •Showcase Innovation: Regularly refer to the unique 3D printing technology and what makes Materico prints different (e.g., reproducing brushstrokes, depth) to highlight their market distinction.
• •Maintain a Passionate and Engaging Voice: Infuse copy with genuine enthusiasm for art and its power to transform spaces and evoke emotion. Use a tone that is confident, inspiring, and, where appropriate (like social media), friendly and interactive.

Social Perception

Positive Customer Feedback, Engaging & Modern, Trusted & Professional

Copy Examples

• •Headline: Feel the Art. Touch the Masterpiece. Body: Bring home more than just a print. Materico’s unique 3D artworks, crafted in Italy, invite you to experience art with all your senses. Discover iconic pieces, reimagined with breathtaking texture and depth. Call to Action: Explore the Collection
• •Headline: Art That Speaks to You, Quality That Endures. Body: At Materico, we believe art should be an immersive experience. Our innovative printing process, born from 4 years of research, adds tangible depth to every piece, all handcrafted in our Modena workshop. Make your walls come alive. Call to Action: Find Your Materico
• •Headline: From Van Gogh to Pop Art – Art Has a New Dimension. Body: Why just look at art when you can *feel* it? Materico transforms classic and modern masterpieces into stunning 3D and HD prints. Made with passion in Italy, ready to hang and inspire. Call to Action: Shop Artworks
• •Headline: The Emotion of Art, Beautifully Crafted in Italy. Body: Our mission is simple: to bring the power and elegance of great art into your home. Each Materico piece is a testament to Italian craftsmanship and innovative design, offering a unique tactile and visual experience. Call to Action: Discover Italian Artistry
• •Headline: More Than Décor. It's an Experience. It's Materico. Body: Elevate your space with art that goes beyond the surface. Our 3D embossed prints capture the soul of each artwork, meticulously produced in Italy to bring lasting beauty and a touch of innovation to your interiors. Call to Action: Transform Your Home