Brand Tone

friendly, inspiring, and community-oriented

Brand Values

• •Creativity and Self-Expression
• •Learning and Skill Development
• •Community
• •Quality and Variety
• •Accessibility

Best Practices

• •Use "You" and "We" to foster connection: Address the audience directly and use inclusive language to build a sense of community.
• •Emphasize empowerment and inspiration: Encourage creativity and the joy of making. Use positive and uplifting language.
• •Keep it simple and accessible: Avoid overly technical jargon. Explain crafting concepts clearly, making them approachable for beginners.
• •Show, don't just tell: Use vivid descriptions and storytelling to showcase the possibilities of crafting and the satisfaction of completing a project.
• •Encourage interaction and sharing: Ask questions, invite users to share their work, and create a dialogue to strengthen the community feel.

Social Perception

Customers generally perceive Materia Prima positively, as a go-to source for craft supplies and inspiration. The high rating on Judge.me and positive mentions in relation to their expos and workshops indicate a strong and favorable reputation within the crafting community. They are seen as a provider that brings the world of crafts closer to people.

Copy Examples

• •Unleash your inner artist! ✨ Discover thousands of supplies at Materia Prima and bring your most creative ideas to life. What will you make today? #TuMundoHechoAMano
• •New workshop alert! 🧵 Join our community of makers and learn the beautiful art of [Specific Craft Technique]. Spaces are limited – sign up on materiaprima.cl and let's create together!
• •From vibrant yarns to the finest embroidery threads, find everything you need to start your next masterpiece. Explore our new arrivals at Materia Prima – your happy place for crafts! 😊
• •Stuck for ideas? Our latest magazine issue is packed with inspiring projects and step-by-step guides! Get your digital or physical copy today and dive into a world of creativity. 📖 #MateriaPrimaInspira
• •Share your amazing creations with us! Tag @tumateriaprima and use #ComunidadMateriaPrima for a chance to be featured. We love seeing how you make the world more beautiful, one stitch, brushstroke, or knot at a time! ❤️