Brand Tone

Authentic & Passionate, Health-Conscious & Natural, Community-Oriented & Engaging, Informative & Educational, Modern & Accessible

Brand Values

• •Authenticity
• •Quality & Purity
• •Health & Wellbeing
• •Sustainability & Fair Trade
• •Community & Connection
• •Innovation

Best Practices

• •Prioritize Authenticity: Always ground your messaging in the real story and benefits of Yerba Mate and Mateina's commitment to quality and tradition.
• •Emphasize "Clean" and "Natural": Consistently use language that highlights the organic, low-sugar/sugar-free, and additive-free nature of the products, contrasting with synthetic alternatives.
• •Foster Community: Encourage sharing, connection, and the ritualistic aspect of Yerba Mate in your communications. Use user-generated content where appropriate to build social proof.
• •Educate and Inform: Clearly explain the unique benefits of Yerba Mate (e.g., theobromine, sustained energy) in simple, accessible terms to help consumers understand its value.
• •Maintain a Positive and Uplifting Voice: Reflect the energizing and feel-good properties of the product in your language. Keep the tone optimistic, supportive, and vibrant.

Social Perception

Positive Product Experience, Health-Conscious Choice, Authentic and High Quality, Growing Popularity & Accessibility, Community and Ritual, Responsive and Engaging

Copy Examples

• •Headline: Fuel Your Focus, Naturally. Body: Experience the clean, sustained energy of Mateina. Our organic Yerba Mate provides a smooth lift without the jitters or crash, helping you power through your day with clarity and vitality. Sip the tradition, embrace the feeling.
• •Headline: More Than a Drink, It's a Ritual. Body: From the heart of Argentina to your hands, Mateina brings you authentic, organic Yerba Mate. Join our community and discover the joy of a shared tradition that energizes your body and calms your mind.
• •Headline: Taste the Purity. Feel the Difference. Body: Crafted with 100% air-dried, organic Yerba Mate leaves and real ingredients. Mateina offers a refreshingly natural energy boost. Low sugar, no artificial anything – just pure, vibrant goodness.
• •Headline: Your Adventure Starts Here. Body: Whether you're hitting the trails, tackling a big project, or simply seeking a moment of clarity, Mateina is your perfect partner. Convenient, organic, and packed with natural energy to help you live life to the fullest.
• •Headline: The Smarter Way to Energize. Body: Tired of coffee crashes and sugary energy drinks? Make the switch to Mateina. Our Yerba Mate, rich in antioxidants and theobromine, offers a balanced and sustained lift for enhanced mental focus and physical endurance.