Tono de Marca

approachable, community-focused, and aspirational

Valores de Marca

• •Accessibility & Affordability
• •Passion for Customization
• •Comprehensive Service
• •Quality within Reach

Mejores Prácticas

• •Lead with the Community: Always prioritize user-generated content. Celebrate customer builds, use their photos (with permission), and engage with them in the comments. This reinforces the value of community and passion.
• •Speak the Enthusiast's Language: Use common, accessible tuning terms ("stance," "drop," "fitment") but avoid overly technical slang that could alienate newcomers. The tone should be like a knowledgeable friend, not an unapproachable engineer.
• •Visually Connect the Product to the Result: Never show just a product in a box. Always pair product shots with images or videos of the part installed on a car, showcasing the desirable end result (e.g., a lowered car, aggressive wheel fitment).
• •Embrace the "Value" Position: Be confident in offering affordable solutions. Frame it as "accessible tuning" or "smart performance" rather than just "cheap." Highlight the balance of price and aesthetic results as your key strength.
• •Maintain a Consistent and Clean Aesthetic: Ensure all brand-created visuals and shared customer photos meet a certain quality standard. A cohesive, clean, and dynamic look across social media and the website will elevate the brand's perception beyond just its price point.

Percepción Social

The public perceives MA Technix and the brands it champions (like TA Technix) as a primary entry point for car tuning. It is popular among younger enthusiasts and the DIY community who prioritize aesthetics (like vehicle stance) and are highly price-sensitive. While not regarded as a top-tier performance brand, it is largely respected for the niche it fills. The brand is seen as a facilitator, enabling car lovers to start their modification journey without a significant financial barrier. The potential for negative feedback regarding product quality is the main challenge to this perception.

Ejemplos de Copy

• •Another masterpiece on the road! 💥 @[Customer_Tag]'s ride is looking perfect on a set of our wheels and a fresh drop. This is what it's all about - turning your vision into reality. Thanks for making us a part of your build! #MATechnix #CarTuning #YourCarStory
• •The Stance You Want. The Price You'll Love. Complete suspension and wheel packages designed to fit your budget and your build. Stop dreaming, start building. Shop now.
• •Dial in your perfect ride height. Our suspension kits give you the flexibility to go from a subtle drop to a show-stopping stance, all without breaking the bank. Performance and style are within reach. #Gewindefahrwerk #Coilovers #LowLife #MATechnix
• •It's more than just a car. It's your statement. Your project. Your escape. We've got the parts to help you build it. What are you building this weekend? #CarCulture #TuningLife #ProjectCar #MATechnix
• •From a cracked windshield to a full performance build, our expert team has you covered. At our Drivercenter in Schmalkalden, we combine passion with professional service to get you back on the road safely and in style. Quality service you can trust. #Werkstatt #CarService #TuningShop #YourPartner