Brand Tone

Helpful, Encouraging, Friendly, Approachable, Knowledgeable, Passionate, Family-Oriented, Trustworthy, Modern, Trendy

Brand Values

• •Quality
• •Customer Empowerment & Enjoyment
• •Expertise & Guidance
• •Heritage & Trust
• •Community & Connection

Best Practices

• •Embrace "Helpful Expertise": Always aim to assist and empower the customer. Frame product benefits around how they make kitchen tasks easier, more enjoyable, or help achieve better results. Use language that is informative but also warm and encouraging.
• •Speak Like a Passionate Friend: Use a conversational and approachable tone. Ask questions, use encouraging phrases (e.g., "You've got this!", "Let's explore"), and share enthusiasm for cooking and quality kitchenware. Avoid overly formal or technical jargon unless explaining a specific product feature clearly.
• •Highlight Quality & Heritage with Confidence: Casually weave in the brand's commitment to quality, the longevity of the business (since 1975), and its Australian family-owned roots. This builds trust without sounding boastful. For example, "Trusted by Aussie kitchens for over 45 years..."
• •Focus on the "Joy of Cooking": Connect products to the positive experiences they enable – family meals, creative baking, effortless entertaining. Use evocative language that appeals to the senses and the satisfaction of creating something delicious.
• •Be Consistent, Yet Adaptable: While the core tone (helpful, friendly, knowledgeable) should remain consistent, subtly adapt the expression for different platforms. For instance, TikTok can be more playful and trend-driven in its delivery, while an email newsletter might be slightly more detailed and curated. Ensure the underlying values and helpful spirit always shine through.

Social Perception

Positive, Trusted Australian Brand, Go-To for Kitchen Needs, Engaging

Copy Examples

• •Your kitchen adventures start here! ✨ From weeknight meals to celebratory feasts, Matchbox has everything you need to create, share, and enjoy. Explore quality kitchenware, expert advice, and endless inspiration. Let's get cooking!
• •Meet your new culinary sidekick! 👋 The [Product Name] by [Brand] is designed for effortless [Key Benefit, e.g., baking, chopping, brewing]. We love its [Specific Feature]. Got questions on how it can elevate your kitchen game? Ask us below! #MatchboxAustralia #KitchenEssentials #[BrandName]
• •Gather 'round the table with Matchbox! 🍂 As the seasons change, warm up your home with hearty meals. Discover our curated collection of casserole dishes, slow cookers, and beautiful tableware – all designed to make family dinners even more special. Shop the range and enjoy [Offer]!
• •Unlock your inner chef with the precision and quality of the [Brand] Knife Set. Crafted for lasting sharpness and perfect balance, these knives make every slice a joy. Whether you're a seasoned pro or just starting your culinary journey, we believe the right tools make all the difference. #CulinaryConfidence #MatchboxQuality
• •Kitchen hack alert! 💡 Did you know [Quick Kitchen Tip]? Making your time in the kitchen easier and more enjoyable, one tip at a time! What are your favorite kitchen shortcuts? Share below! 👇 #KitchenTips #HomeCooking #MatchboxHacks #EasyRecipes