Brand Tone

Elegant & Refined, Authentic & Knowledgeable, Mindful & Serene, Cultural & Artistic, Approachable & Engaging

Brand Values

• •Quality: Emphasis on "finest," "ceremonial grade," "premium grade," and certified organic Matcha sourced directly from Japan.
• •Authenticity: Commitment to genuine Japanese Matcha, traditional practices, and deep cultural understanding.
• •Art & Culture: Passion for promoting Japanese art and making cultural experiences more engaging and accessible.
• •Mindfulness & Well-being: Advocating the mindful experience and health benefits associated with Matcha.
• •Connection & Community: Aiming to connect people through shared cultural and culinary experiences.
• •Knowledge & Education: Sharing information about Matcha, Japanese culture, and art history.
• •Innovation: Described as an innovative start-up seeking new ways to engage people with culture, including corporate offerings.

Best Practices

• •Embrace Elegance: Use sophisticated yet clear language. Avoid overly casual slang or overly technical jargon unless explaining specific Matcha or art concepts.
• •Highlight Authenticity & Quality: Consistently reference the Japanese origin, quality grades (ceremonial, premium), and the care taken in sourcing products and curating experiences.
• •Infuse Mindfulness: Incorporate words and phrases that evoke calm, tradition, ritual, and the sensory experience of Matcha and art (e.g., "serene," "ritual," "savor," "contemplate," "harmony").
• •Weave in Art & Culture: Naturally integrate the "Art" aspect of MatchArt. This can be through direct mentions of Japanese art, the aesthetic experience, or the cultural significance of Matcha.
• •Maintain an Educational yet Approachable Voice: Share knowledge about Matcha, its preparation, benefits, and the art connection in a way that is informative but also welcoming and inspiring, inviting discovery rather than lecturing.

Social Perception

Positive & High-Quality, Niche & Sophisticated, Educational & Cultured, Innovative in Cultural Engagement, Emerging & Developing

Copy Examples

• •Discover the soul of Japan in every sip. Our ceremonial grade Matcha is meticulously sourced for an unparalleled experience of flavor and tranquility. Elevate your ritual with MatchArt.
• •Pause. Breathe. Connect. Join MatchArt for an immersive Matcha tasting and art talk, where ancient traditions meet contemporary appreciation. Your journey into Japanese culture starts here in Zurich.
• •Nourish your mind and body with the pure essence of MatchArt. Our premium Matcha offers a gentle lift and sustained focus, a refined path to daily well-being.
• •At MatchArt, we believe Matcha is an art form. Explore our curated selection and discover how the beauty of Japanese craftsmanship enhances every moment of your tea ceremony.
• •Inspire creativity and connection within your team. MatchArt offers bespoke corporate art talks and cultural events in Zurich, blending the elegance of Japanese tradition with insightful art narratives. Elevate your next engagement.