Brand Tone

Authentic & Passionate, Educational & Informative, Wellness-focused & Healthy, Premium & Quality-conscious, Community-oriented & Engaging

Brand Values

• •Quality: Sourcing superior, 100% pure organic Japanese matcha is a core principle. They import in small batches monthly to ensure freshness.
• •Purity & Naturalness: No sweeteners, additives, or flavourings in their matcha. The focus is on the natural benefits and taste of matcha.
• •Health & Wellness: Promoting matcha for its health benefits, including antioxidants, sustained energy, calm focus, and immunity support.
• •Authenticity & Tradition: Positioning themselves as New Zealand's first matcha company and referencing the Japanese origins and ritualistic aspect of matcha.
• •Customer Satisfaction: Highlighting positive customer reviews and aiming to provide a product that brings "wellness, indulgence, and nourishing goodness".

Best Practices

• •Emphasize Quality & Origin: Consistently mention the Japanese origin (Yame district), organic certification, and the superior quality of the matcha. This reinforces the premium aspect.
• •Focus on Wellness Benefits: Regularly highlight the health advantages (antioxidants, calm energy, focus, immunity) but do so in an authentic, non-exaggerated way. Link these benefits to the "daily ritual" concept.
• •Maintain an Authentic & Passionate Voice: Share the brand's story and passion for matcha. Use language that conveys dedication and genuine belief in the product.
• •Keep it Clean & Pure: Reflect the product's purity (no additives, 100% organic) in the language – clear, straightforward, and honest. Avoid overly trendy or gimmicky jargon.
• •Engage with the Ritualistic Aspect: Encourage the idea of matcha as a mindful daily practice. Use words that evoke calm, focus, and enjoyment in the preparation and consumption of matcha.

Social Perception

High-Quality Product, Trusted Source, Health-Conscious Choice, Aesthetic Appeal, Reliable & Good Service

Copy Examples

• •Headline: Your Daily Ritual, Elevated. Pure Organic Matcha from Yame, Japan. Body: Discover the MatchaMatcha NZ difference. Nearly a decade of dedication to bringing New Zealand the finest, 100% organic matcha. For sustained energy, calm focus, and a moment of pure indulgence. Taste tradition, embrace wellness.
• •Headline: More Than a Drink, It's a Matcha Moment. Body: Fuel your day the vibrant way. Our Ceremonial Grade Matcha offers a smooth, naturally sweet flavour, packed with antioxidants. Say goodbye to coffee jitters and hello to clear, focused energy. Your wellness journey starts here.
• •Headline: The Secret to Serene Energy? It’s Green. Body: Experience the nourishing power of MatchaMatcha NZ. Sourced directly from family farms in Japan, our organic matcha supports your immunity, boosts focus, and calms the mind. Make it your daily ritual.
• •Headline: Unlock a Healthier You, One Sip at a Time. Body: Why is New Zealand falling in love with matcha? Our Premium Latte Grade is perfect for creamy, energising lattes, offering a delicious path to wellness without additives or sweeteners. Pure, potent, and perfectly green.
• •Headline: From Japan's Finest Fields to Your Cup – The Original NZ Matcha. Body: As New Zealand's first matcha company, we've spent years perfecting our offering. Our organic matcha is carefully selected for its superior taste and rich health benefits, ensuring every cup is a step towards a more vibrant you.