Brand Tone

personal, whimsical, and heartfelt

Brand Values

• •Artisanal Craftsmanship
• •Inspired Creativity
• •Authenticity and Transparency
• •Customer Connection

Best Practices

• •Maintain the Personal, Lowercase Aesthetic
• •Emphasize the "Handmade by Marianne" Story
• •Use Whimsical and Story-Driven Language
• •Incorporate "In-Group" Symbols and Emojis
• •Let Customer Voices Shine

Social Perception

Overwhelmingly positive, particularly regarding the quality of the products and the customer experience. Perceived as having high-quality & unique products, exceptional customer service, and being a trustworthy small business.

Copy Examples

• •whispering secrets from the forest floor ✨ our new ‘whimsigoth’ collection is here. each piece is handmade with love and a little bit of magic, just for you. which story will you tell? ✧ tap to shop! #handmadejewelry #storytellingjewelry #whimsigoth #shopsmall
• •jewelry with a story of its own. inspired by nature, handmade in LA.
• •a little magic for your inbox <3
• •packing your orders is my favorite part <3 // sending a little piece of my world to yours. #smallbusiness #packanorderwithme #handmadejewelry
• •See your future in silver and stone. ✧ The Oracle Necklace was dreamt up for moments of magic and intuition. Handmade with a tarnish-resistant chain and a charm that’s ready for your story. Let it be a reminder of the magic you hold. Shipped with love and care, from my hands to yours.