Brand Tone

Aspirational & Empowering, Vibrant & Contemporary, Inclusive & Community-Oriented, Conscious & Responsible, Friendly & Accessible

Brand Values

• •Creativity
• •Quality
• •Inclusivity
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Always Lead with Values
• •Prioritize Empowering Language
• •Maintain Authenticity, Especially Regarding Rwandan Origin
• •Engage and Reflect Your Community

Social Perception

Locally Proud & Internationally Minded, Fashion-Forward, Advocate for Positive Values, Community Engaged

Copy Examples

• •Unleash your vibrant. ✨ Our new collection is here to celebrate your unique style. Crafted with passion in Rwanda, designed for the world. Discover pieces that empower and inspire. #MatchaJeans #MadeInRwanda #EthicalFashion #ExpressYourself #NewCollection
• •Style it your way! 🇷🇼 Our versatile denim is made for every story, every journey. Sustainable, comfortable, and always you. Show us how you rock your Matcha! #MatchaStyle #RwandanFashion #SustainableDenim #OOTD #Individuality
• •Fashion with a Conscience. At Matcha Jeans, we weave creativity, quality, and Rwandan spirit into every garment. Join our movement towards a more stylish and sustainable future. #MatchaValues #SocialResponsibility #AfricanFashion
• •Become part of the Matcha Tribe! 💚 We believe fashion is a celebration of all. Share your looks with #MatchaTribe for a chance to be featured and inspire others with your unique confidence. Because here, everyone has a place. #Inclusivity #MatchaCommunity #FashionForEveryone
• •Feel good, inside and out. This [Product Name] is thoughtfully made with sustainable materials and ethical practices, right here in Rwanda. Embrace quality that cares for you and our planet. #SustainableStyle #ConsciousChoice #MatchaJeansRwanda #QualityCraftsmanship