Brand Tone

Passionate & Enthusiastic, Professional & Reliable, Creative & Unique, Caring & Empathetic

Brand Values

• •Passion for Floristry
• •Customer Satisfaction & Service
• •Quality & Freshness
• •Creativity & Uniqueness
• •Community & Connection

Best Practices

• •Infuse your love for flowers into your descriptions and calls to action. Use evocative language that reflects enthusiasm and artistry.
• •While showcasing unique designs, ensure your copy remains clear, professional, and easy for customers to understand regarding services, pricing, and delivery.
• •Flowers are about feelings. Tailor your copy to the emotion of the occasion (joy, love, sympathy, celebration), showing empathy and understanding.
• •Ensure all practical information (delivery times, contact details, store hours) is accurate and consistently presented. Use a polite and helpful tone in all communications.
• •Regularly use terms that speak to the high standard of your products, such as "freshly cut," "vibrant blooms," "hand-picked," and "expertly arranged."

Social Perception

A reliable local florist, Passionate about their craft, Professional and customer-oriented, Culturally attuned, A provider of beautiful and unique arrangements

Copy Examples

• •More than just flowers, it's a feeling. At Matan Florist, we pour our passion into every petal, crafting unique arrangements that speak volumes. Let us help you share your heart, beautifully. Visit us in Westfield Manukau or online at matanflorist.co.nz.
• •Celebrate your love story with flowers that whisper romance. From classic roses to uniquely personal bouquets, Matan Florist designs expressions as special as your journey together. Order today for unforgettable anniversary flowers in Auckland.
• •Tired of the same old blooms? Matan Florist delights in crafting floral designs that break the mould. Discover fresh, innovative arrangements that truly stand out. Express yourself differently – explore our unique collection.
• •Need beautiful flowers, fast? Matan Florist offers reliable same-day delivery across Auckland. Because some moments just can't wait. Order before [Time] and let our passion for flowers brighten their day, today!
• •In moments of tenderness, let flowers convey what words cannot. Matan Florist provides beautiful, respectful funeral arrangements crafted with care and understanding. We're here to help you honour your loved ones with dignity.