Brand Tone

Empowering, aspirational/luxurious (within reach), fashion-forward & trendy, confident, direct and enthusiastic, slightly playful/creative.

Brand Values

• •Empowerment
• •Authenticity & Originality
• •Mexican Identity/Artisanship
• •Quality/Style
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tone words (e.g., empowering, confident, elegant, creative), "words we use," "words we avoid," and examples of good/bad copy. This ensures everyone writing for the brand is aligned.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations, challenges, and desires. Emphasize benefits that align with empowerment and self-expression (e.g., "feel confident," "express your unique style," "make a statement").
• •Infuse Taglines and Core Messages: Naturally weave in phrases like "El poder de soñarlo, el lujo de vestirlo" or "Moda que empodera" into various communications (social media captions, email newsletters, product descriptions) to reinforce brand identity.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the aesthetic of the visuals. If the imagery is chic and confident, the copy should be too. This creates a cohesive brand experience.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, ads) to check for consistency with the defined brand tone and values. Adapt as the brand evolves, but ensure changes are intentional and documented.

Social Perception

Stylish, empowering, and accessible Mexican fashion label that offers unique and on-trend clothing for women. Part of a community of creative national brands.

Copy Examples

• •Headline: Unleash Your Story. Wear Matali. Body: More than just fabric and thread. Matali Arte Boutique is a statement. Designs born from passion, crafted for the woman ready to own her narrative. Discover fashion that empowers. #MataliStyle #FashionThatSpeaks
• •Headline: Dare to be Different. Define Your Elegance. Body: Why blend in when you were born to stand out? Our latest collection celebrates unique style and the true luxury of being yourself. Find your next obsession with Matali. #MexicanFashion #BeUnique #MataliArteBoutique
• •Headline: From Dream to Dress: The Matali Experience. Body: We believe in the power of a dream and the luxury of wearing it. Experience authentic, avant-garde designs that bring your unique style to life. Shop the new arrivals. #DreamInStyle #MatalíLuxury
• •Headline: Your Style, Your Power. Body: Committed to fashion that empowers, Matali Arte Boutique offers pieces that are as bold and authentic as you are. Step into your confidence. #EmpoweredByMatali #AuthenticDesigns
• •Headline: The Art of You. Perfected by Matali. Body: Discover clothing that's more than an outfit – it's a piece of your story. Creative, vanguard designs at prices that let your style soar. #WearYourArt #MataliVanguard